Now, how many of you made it through all that in one pass?
Believe it or not, search engine bots are just like you and me. They prefer their information in bite-sized chunks. This helps ensure that the bots crawl and index your site’s content efficiently. Therefore, run-on sentences that try to say too much are harmful to SEO. They also confuse and frustrate your site’s visitors.
In short, just remember to K.I.S.S. (Keep It Short & Simple).
Content that is easy for bots to crawl and readers to digest doesn’t require a lot of investment. But it will take practice. Here are some tips to get you started: