Shawn McAskill is the Content Marketing Director at WASP Mobile. Shawn creates, executes, and manages various content and social media marketing campaigns for clients across various industries. He is a graduate of Florida State University and Florida International University - and sometimes roots for both. Contact him at firstname.lastname@example.org
Unless of course, you take into account his promotional prowess. Weird Al recently flexed his marketing muscles by releasing 8 songs in 8 days, with the specific intent of selling more copies of his newly-released album. Thanks to the power of social sharing and well-known websites, the strategy was an overwhelming success, which underscores just how efficient online marketing can be when executed perfectly.
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Marketing budgets can be restrictive and inflexible for many companies. For small businesses, allocating any spare finances is a challenge, which is why every dollar spent on exposure must show positive ROI. These constraints often mean television and radio advertising, direct mail, or even Search Marketing may be out of reach.
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No matter the industry, the smartest businessmen (and women!) understand that a majority of the time, success comes down to relationships.
Working relationships between the buyer and seller, between employees, and between companies are all necessary. The latter is often referred to as a “partnership,” and is loosely thrown around these days. However, every once in a while a true-blue mutually-beneficial partnership opportunity presents itself…and when it comes from one of the top 5 most valuable brands in the world, the WASP team jumped on it faster than the Indiana Pacers’s championship hopes evaporated.
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An excellent user experience should be the goal of any website. Whether you’re an online retailer, social network, or conspiracy blogger, if you want to be seen your site’s interface should be easy to use and pleasing to look at. Those who excel at providing this experience are always looking for the next challenge. Fortunately, Wasp is willing to provide it.
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It seems to be the one thing we are constantly chasing. As children, we are infatuated with the idea of growing up. We can’t wait to skip nap time, buy all the toys we could ever want, and eat ice cream for dinner. As we mature, we continue to seek ways in which to grow mentally, physically, and spiritually.
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It’s safe to assume we all know that the “www” pretense in our browser’s bar stands for the “World Wide Web.” Yet, how many of us take the time to truly realize the implications that those three letters represent? When it comes to content marketing, understanding why and how the world is connected to your website is necessary for success; and the key lies in that last little “w.”
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