Author Archives: Whitney Wiggins

Whitney Wiggins

Graduated from Florida State University in 2010 with a degree in Business. Early in 2014, I ran into a college friend who knew of an open position, writing content, here at WASP Mobile. By August I began working for WASP as an Internet Marketing Associate writing different types of content for various clients. I have also taken on the daily task of managing certain social media accounts for clients, as well as continue to write on and off-page content for Search Engine Optimization of our client's websites.

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Mobile Marketing

The Future of Mobile Marketing: Capturing Consumers in Mobile Moments

As we all have seen, mobile consumption continues to grow faster than ever before. Both marketers and brands alike have begun transforming their businesses, offline consumer experiences, and infrastructures. From being focused on brand awareness to capturing consumers in moments of need – the time to make changes is now.

We exist in a world where a majority of mobile time is spent on social media. As a result, apps like Facebook, Twitter, and Instagram have been used to generate an unprecedented amount of brand awareness.

However, awareness alone doesn’t efficiently convert casual fans into brand-owned customers. Brands should now be focusing on capturing users in their mobile moments of intent. These are the moments that consumers turn to their devices to read about, explore, identify, or purchase a product.

Recently, Google charged Forrester Consulting with assessing the preparedness of mobile marketers in providing for consumers. Their results revealed the following:

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Read morePosted by on September 25, 2015No Comments
Mobile App Development

5 Simple Ways to find the Best Mobile App Development Company

Mobile App Development Company
The other night, as I sat in my chair during another agonizing week of league bowling, I came across a post on my News Feed that an old friend made about mobile app development. He was requesting any friends in the industry to reach out; he was searching for answers to a few questions about mobile app development. Being that I work for WASP, I quickly responded.

The majority of the questions he had involved identifying the correct steps to take when searching for the best mobile app development company in the area. While fielding some of his questions, I realized something. There isn’t a general resource that lays out the steps involved for those with the next “Million Dollar App Idea” to find a reputable mobile app developer.

This inspired me to generate a number of steps to follow when trying to bring that “Million Dollar Idea” into reality:

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Read morePosted by on July 22, 20151 Comment
Social Media Marketing

How to Leverage Social Media Marketing Apps To Target Millennials

For brands that have yet to accept social media marketing apps as a valuable marketing tool that coincides with a mobile-first marketing approach – good luck. Not only is mobile where the majority of consumers are, social media provides the perfect opportunity for brands to get in front of their desired audience.

Social media campaigns have the potential to be a win-win if done correctly. Media buying on social is relatively inexpensive compared to other sources such as paid search. Plus, Millennials want to be ahead of the curve and engage as well as interact with your brand. These next generation social media outlets are perfect for that.

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Read morePosted by on June 9, 20151 Comment
Marketing, Media, Mobile, SEO, Web

Why YOU Need an SEO Marketing Company

why you need an seo marketing company
Search Engine Optimization, or SEO, isn’t nearly as complicated as it is complex. Not only is SEO about effectively managing the multi-faceted process of improving a website’s search ranking on the top search engines like Google, Yahoo, and Bing; it is arguably the most significant element of any successful strategy in online marketing.

Fortunately for you, WASP is a SEO marketing company that has solved the complex “formula” that is Search Engine Optimization by understanding; how search engines function, the various facets of SEO, and how to utilize them successfully. Let me tell you why your website’s SEO needs are better left in the hands of WASP.

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Read morePosted by on February 16, 2015No Comments
Marketing, Media, Mobile, Mobile App Development, Mobile Marketing

4 Things To Know Before You Develop An App

there are 4 things to know before you develop your mobile app
Remember the days when a desktop computer was your only option for accessing the digital world? Then smartphones came into the picture. Now, we operate in a digital universe dominated by mobile devices. This shift in device usage has sparked a mobile app development revolution. People are using their mobile devices to access the internet and favorite apps more than ever before; great news for top app development companies!

The following data, via comScore, reveals just how much of an impact mobile device usage has had on the development of mobile applications:

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Read morePosted by on January 23, 2015No Comments
Marketing, Media, Mobile, Mobile App Development

6 Essential Aspects of Hiring a Mobile App Developer – Pt. 4

the significance of design in hiring a mobile app developer

Part 4: The Significance of Design

Thus far in our six-part series regarding the aspects to look for in a mobile app developer, we have touched on the importance of relationships, why you should review client references and what to look for when reviewing portfolios. Today’s installment will touch on the significance of putting design before development and coding.

In the world of mobile apps, you might often come across a development company that isn’t as concerned with the design side of development as they are with the programming or coding side. If your business has considered a company such as that, you may want to revisit your candidates and here is why: mobile app design is multi-faceted.

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Read morePosted by on January 19, 20151 Comment