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Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
While it is true that real-time marketing can be a successful venture for some brands – Oreo received 525 million media impressions with its famous tweet – this trend is leading to a plethora of brands getting in on the craze. The results are shoehorned content with a focus more on being released in a timely manner, than expanding brand awareness and providing value to consumers.
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There’s a lot to learn from the various mar-tech campaigns that happened during this years’ Oscars.
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