Company
O2Media Inc. is a pioneer in the branded entertainment industry. O2Media produces television series that showcase branded content and storylines, with a primary focus on the female demographic.
Challenge
O2Media approached WASP looking for assistance with improving their on-site SEO. While already the purveyors of several successful programs, they were looking to expand their marketing reach in the hopes of appearing in the top 10 of Google’s results pages for a variety of industry keywords. This would ultimately drive more business to their firm.
Solution
WASP initiated a concentrated link-building strategy, a total revision of website content, and a healthy mix of off-page submissions coupled with YouTube video optimization. O2Media achieved first-page ranking on Google for numerous keywords within 6 months . The Balancing Act and Designing Spaces have both continued to gain viewership, with The Balancing Act currently the number one ranking for “Lifetime morning shows,” and “women’s morning show.”
