As India´s fifth largest healthcare provider, CARE Group has 16 hospitals serving 9 cities across 7 states of India.
To grow their social media outreach, enhance their digital branding presence and generate more leads for their services.
WASP offered a thorough content optimization service for all Care Hospital’s existing digital media. We integrated their social media channels Facebook, Twitter) and optimized their Facebook advertising by using advanced combinations of custom audiences and ad sets to bring their cost per unit down, which in turn increased their results per ad set.
We launched unique campaigns with visually rich content to drive engagement and boost their followers. We also devised a new content marketing strategy (blog, Email marketing) with rich info-graphics and highly informative content.
Using a thorough and intensive keyword research exercise, we provided Care Hospitals with a unique combination of PPC & SEO services. A reputation management exercise was implemented and their fans were encouraged to post more reviews on the page to increase the overall rating.
- Step 1