Inspirata
Innovative Solutions for Healthcare Transformation
WASP was initially engaged as an agency in 2015 with two primary objectives in mind. Over a decade, WASP collaborated with Inspirata on various website and video projects aimed at enhancing their online presence.
When WASP took over, the previous agency had designed a new website, but its implementation as a WordPress theme was subpar, leading to several issues as additional content was integrated into the CMS. To address these challenges and further strengthen Inspirata’s digital footprint, WASP undertook a range of initiatives, including:
- Developing a WordPress theme from the PSD provided and implementing across all modules of the website
- Creating a brand essence video to encapsulate and convey the core identity of Inspirata.
- Capturing and producing video content for their events and exhibits.
- Implementing GDPR solutions to ensure compliance with evolving privacy regulations.
- Developing a new website specifically for European visitors, which included setting up a custom theme and optimizing the site for both desktop and mobile performance.
Through these efforts, WASP consistently worked to elevate Inspirata’s online presence and ensure a seamless digital experience for their audience.
Tactics & Strategy
This project involved a two-pronged approach that seamlessly integrated creative and technical expertise. On one hand, the creative team took the lead in conceptualizing and executing interactive infographics, carefully crafting the video scripts, and overseeing the entire production process to ensure a cohesive narrative. On the other hand, the webmasters and product team worked closely together, dedicating their efforts to the intricate aspects of web design and development. By working in tandem, both teams ensured that the final product was not only visually engaging but also functionally robust and user-friendly.
