dealio.
The smart way to manage the consumer relationship with your brand
In a world oversaturated with marketing messages, grabbing the attention of your target audience has never been more challenging. Consumers are selective about their interactions, engaging with brands on their terms and often through alternative social media platforms.
With marketing budgets tightening, every dollar counts, and maximizing ROI requires spending on precisely targeted consumers through trackable, measurable channels. However, developing actionable consumer insights quickly and affordably remains a significant challenge.
Compounding the complexity, today’s consumers engage with brands across multiple channels and finalize purchases in ways that are difficult to track. This fragmented journey makes measuring the impact of marketing spend on consumer behavior a daunting task.
To address these challenges, Dealio partnered with WASP Mobile to create a platform where brands can:
Appropriately target different consumer segments with different campaigns, based on their relationship to the brand.
Directly measure the spend against actionable consumer behaviors, allowing marketers to balance their budget against the right segments.
Obtain consumer insights in real time, via various built-in functions that allow companies to measure brand perception over time.
Dealio was launched to bridge the gap between products on the shelves and consumers’ attention on their phones. It provides a marketing, research, and consumer loyalty app all in a single platform, allowing multiple ways for a brand to engage and reward consumers.
Key Tools for Brand Engagement
Multi-Layered and Flexible Campaigns
Dealio can help brands achieve multiple objectives, such as reactivate lapsed members, push new product or store introductions, or drive consumers to digital or social media assets.
Weekly & Monthly Sweepstakes Program
Longer duration campaigns allow for repeat brand exposure and encourage repeat purchases. "Gamification" of the purchase process provides extra value to the consumer at minimal cost to the brand.
Driving Consumers to Retail
Dealio has the ability to offer various loyalty incentives to drive consumer foot traffic to the nearest retail outlet.
Loyalty Program for Consumers
Consumers are rewarded points for each and every activity, allowing for incentivized brand interactions, deepening the connection between the brand and its customers.
Key Achievements
Strategy and Market
WASP Mobile developed a comprehensive strategy for Dealio that successfully transformed it into Indonesia’s only independent loyalty app at its peak. By addressing key consumer touchpoints, the platform effectively guided users from initial awareness to long-term loyalty. The strategy combined targeted awareness campaigns, such as surveys, TV promotions, and digital outreach, with trial incentives like the “Deal of the Day,” creating immediate value for users.
To build lasting relationships, Dealio’s loyalty programs offered consistent engagement through weekly and monthly deals and a points-based reward system. This structured approach not only captured consumer attention but also ensured sustained interaction, making Dealio a standout success in Indonesia’s competitive market.
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