Encore: Supply Side Suite

One of the most crucial aspects of online advertising is making sure that the right people see the ads. The value of an ad impression lies in whether the user sees it, as this greatly affects its worth. When more users view an ad, it increases the potential for monetization.

To achieve this, we’ve implemented a strategic approach. Ads are designed to appear only when users reach specific positions on a webpage. This means that the ad is triggered to display when the viewer reaches a specific page, ensuring it reaches the right audience.

Our approach to online advertising:

Consent Verification
Optimize viewability
Drive Premium Demand: Data Enrichment & Targeting
Deliver a superior user experience
Boost Yield

In the past, the viewability of ads hovered around 50-60%, which means that only 50-60% of the users viewed the ad, and that wasn’t ideal for effectiveness*. However, we’ve made significant improvements, and now our viewability rates consistently reach 90-93%. This higher viewability percentage has become a gold standard for bidding, providing advertisers with more confidence in their investments. In some cases, certain ad slots have even surpassed this benchmark, achieving viewability rates as high as 95%.

We don't rely on existing demand, We create it.

Our team has developed a proprietary supply-side product suite that seamlessly integrates with various bidding partners, including Google, Open Bidding, Amazon Publisher Services (Unified Ad Marketplace) and Pre-bid. This product leverages a combination of adtech, data enrichment, and targeting to ensure high viewability for both display and video ads across devices. It aims to boost publisher yield, provide premium addressable inventory for advertisers, and enhance the user experience. By improving the visibility of ad creatives and optimizing targeting, the solution benefits all stakeholders in the digital advertising ecosystem.