ALCAT Food and Chemical Sensitivity Testing
Executive Summary: WASP Mobile Solution for ALCAT
WASP Mobile presents a comprehensive solution aimed at transforming ALCAT’s online presence and internal operations through the development of an advanced back-office portal and a redesigned front-end website. This project focuses on enhancing ALCAT’s e-business management by integrating cutting-edge technology with streamlined administrative processes, ultimately creating a user-friendly interface for both clients and practitioners.
Image Credits : Cell Science Systems
Key Aspects
Back Office Portal
A robust platform for managing e-business operations, including content management, user permissions, billing, and reporting functionalities. This portal will empower ALCAT’s internal team with full administrative control and improved workflow efficiency.
Website Redesign
The front-end design will undergo a complete overhaul with an SEO-friendly structure, improved user experience, and a responsive, mobile-friendly layout. This will enhance engagement for both practitioners and members.
Data Migration & Hosting
WASP Mobile will migrate existing data to a new AWS-hosted environment, ensuring scalability, security, and fast load times, which are critical for modern e-commerce platforms.
Benefits
Improved User Experience
Enhanced navigation and design will provide users with a seamless and enjoyable experience across devices.
Operational Efficiency
The back-office portal will streamline administrative tasks, reduce manual workloads, and improve data management.
Scalability
The open-ended architecture ensures that ALCAT can expand its features and services in the future.
Challenge
Cell Science System’s primary sources of lead generation are through their large network of medical professionals, and other wellness-related website partners. They also maintained an AdWords account that garnered a significant amount of clicks and impressions, but failed to result in any conversions over a 2 month period. CSS turned to WASP to help optimize and manage their PPC campaigns, and turn their social accounts into viable lead generators.
Services Offered
Organic /SEO Marketing
Online Reputation Management
PPC - Adwords
Social Media Management
Image Credits : Cell Science Systems
Solutions
WASP’s approach to increasing the conversions was two pronged.
- WASP initiated the Adwords campaign with a a rigid targeting strategy and by marketing only a few products offered by the client . This was done in order limit the spend until the desired conversion rate was achieved. The conversion rate was quickly achieved and
- WASP expanded the rigid targeting strategy to the rest of the products
- Secondly, the landing pages were designed to achieve maximum conversions. We tested the landing pages using optimizing tools and implemented the winning design.
Through the use of optimizing tools and strenuous testing, the winning formula was determined.
Causes of Food Intolerance
70-80% of the immune system is located in the gut
Image Credits : Cell Science Systems
WASP also established and maintained a highly active Pinterest account, all of which have lead to an increase in leads and conversions for Cell Science Systems
Testimonial
WASP is extremely easy to work with. They are very responsive and continuously coming up with ideas or ways to improve what currently exists. WASP has really taken the time to get to know our brand. Familiarity with our brand and company culture is a key when implementing the digital strategy.
WASP has taught me a lot about social media marketing. In addition to optimizing opportunities with our SEO/PPC and Social Media, they always make sure the reasons behind certain changes are explained. They are approachable and open to ideas that my company brings to the table. I would absolutely recommend WASP’s SEO, PPC, and Social Marketing campaigns to other businesses!
Our following in social media has more than doubled since WASP took over. This has lead to better overall brand awareness which in turn has lead to increased clients.
My favorite part of working with WASP has been the ease of the relationship and their ability to listen to our needs. They’re is always available to me when I need them. Whether through email, skype, phone or text, if I need to get in contact with someone on the WASP team I can. On top of that, the work produced has been fresh and exciting!
Kacie Swid
Cell Science Systems, Corp.