Leading the Way in Foot and Ankle Health
WASP Mobile embarked on a transformative project titled Podiatric Success, pioneering a thought leadership-focused content series that revolutionized how podiatrists consumed information. This initiative was launched well before podcasts became ubiquitous and modern mentoring experiences in podiatry took shape.
Strategy & Market
The team custom built an educational and information-driven web & mobile portal, ensuring easy access to the latest materials via push notifications and email automations. Additionally, an IOS & Android app was developed to streamline the process of integrating dynamic content (audio, video and editorial) into the overall user experience along with providing valuable advertising opportunities for brands.
This project resulted in a comprehensive digital platform that showcased Podiatric Success’s extensive content library, featuring hundreds of resources, with a sponsorship-focused monetization channel. The platform effectively kept practitioners informed about all aspects of operating a successful podiatry practice.
Full-Funnel Marketing
Video
Audio Ad Placement
Website Ad Placement
Newsletter Ad Placement
Message from Our Key Sponsors
“PICA and Meet the Masters are beacons of success in our profession, and this collaboration is a new professional outlet for today’s busy podiatric physicians to discuss industry, practice and risk issues,” said Bret Ribotsky, host of Lunchtime with the Masters and Meet the Masters.
“One of the strengths of PICA is that we are constantly looking for ways to increase our communications with podiatric physicians,” states Dr. Ross Taubman, President of PICA. “The greatest type of communication is interactive. That is why we have decided to build a discussion forum with Meet the Masters, as well as providing topics on their new Lunch with the Master’s program. It allows us to address the risk management and practice management concerns of podiatrists head-on.”
WASP produced audio and video series that made Podiatric Success pioneers in the world of podcasting. Two thousand downloads in 24 hours for sets a record!
Meet the Masters series is an innovative new way to deliver objective and comprehensive Podiatric news, trends, analysis and opinions. Relevant topics discussed touch the careers of Podiatric Physicians and Surgeons through an informal talk show style. Live weekly conference calls, with Masters in their field, are recorded, achieved and made available for download at their convenience.
Lunch Time with Masters is a series of video interviews with leading professionals involved in the field of podiatry. These bimonthly interviews, spotlight the latest information from industry experts, and focus on clinical topics within podiatry. These bite sized video interviews are available to view on PodiatricSuccess.com.
Praise for Meet the Masters
If you aren’t tuning in to the Meet the Masters show on Tuesday evenings at 9pm, you are missing one of the great modern mentoring experiences in podiatry. Who doesn’t want to learn from the most successful and experienced podiatrists, how they came to be the success that they are?
The greatest type of communication is instantaneous and interactive. That is what will make this forum a success. If we all can share the things that keep us, as podiatric physicians, up at night and new ways to solve challenges, we build a stronger profession.
Kudos for Meet The Masters. Anytime you get 2,000 DPMs to be on the same page, you are doing something right.
Ad Units
Automation and Mobile App
Advertisers also had the opportunity to amplify their brand visibility, drive traffic, and generate leads through seamless integration across these three powerful platforms – website, newsletters and radio shows. Our team of experts ensured that each advertising campaign was tailored to meet the specific needs and goals of our valued partners, maximizing their ROI and fostering long-term success.