Cell Science Systems (CSS) is a clinical laboratory that develops and performs immunology and cell-biology testing. Their primary focus is on treatment and prevention of chronic disease and ailments. They are the proprietor of the ALCAT Food and Chemical Sensitivity Test.
CSS’s primary sources of lead generation are through their large network of medical professionals, and other wellness-related website partners. They also maintained an AdWords account that garnered a significant amount of clicks and impressions, but failed to result in any conversions over a 2 month period. CSS turned to WASP to help optimize and manage their PPC campaigns, and turn their social accounts into viable lead generators.
WASP began by limiting the monthly spend, concentrating only on select products offered in the CSS catalog until the desired conversion rate was met. The secondary measure was to create more engaging landing pages that would promote more conversions. Through the use of optimizing tools and strenuous testing, the winning formula was determined. Thus, click through rate increased two-fold, and conversions increased by a factor of 10. Conversion rate jumped from a paltry 0.6% to 7.44%, ultimately decreasing CSS’s cost per conversion by over 85%.
WASP took over management of CSS’s Facebook, Twitter, and Pinterest profiles, and within less than 12 months increased following and engagement across all platforms. Through a concentrated strategy that relied upon regular updates, organic consumer interaction, and the curating of original and unique content, WASP increased total Facebook fans by more than 60%, Twitter followers by 40%, and established and continues to maintain a highly active Pinterest account, all of which have lead to an increase in leads and conversions for CSS.
Increase In Facebook Fans
Increase In Twitter Followers
“WASP is extremely easy to work with. They are very responsive and continuously coming up with ideas or ways to improve what currently exists. WASP has really taken the time to get to know our brand. Familiarity with our brand and company culture is a key when implementing the digital strategy.
WASP has taught me a lot about social media marketing. In addition to optimizing opportunities with our SEO/PPC and Social Media, they always make sure the reasons behind certain changes are explained. They are approachable and open to ideas that my company brings to the table. I would absolutely recommend WASP’s SEO, PPC, and Social Marketing campaigns to other businesses!
Our following in social media has more than doubled since WASP took over. This has lead to better overall brand awareness which in turn has lead to increased clients.
My favorite part of working with WASP has been the ease of the relationship and their ability to listen to our needs. They’re is always available to me when I need them. Whether through email, skype, phone or text, if I need to get in contact with someone on the WASP team I can. On top of that, the work produced has been fresh and exciting!”
Cell Science Systems, Corp.