Boosting E-Commerce Growth with Comprehensive Amazon Strategy
WASP Mobile is revolutionizing the way its clients navigate and thrive in the e-commerce landscape, particularly on platforms like Amazon. By leveraging Amazon DSP, we are adept at targeting branded searches, thus capturing new-to-brand (NTB) customers and increasing order frequency, ensuring their clients’ products are seen by a highly relevant audience.
Strategy and Execution
Through these targeted and strategic implementations, WASP Mobile is empowering its clients to expand their reach and solidify their presence across Amazon and other e-commerce marketplaces, setting a foundation for sustainable success.
Application
REMfresh®
GOAL: To increase category share for sleep aid products
Strategy
- Establish Multi-Objective Campaigns
- Customize Messages for Audiences at Every Funnel Stage
- Enhance DSP efforts with sponsored ads to convert engaged shoppers.
Key Performance Indicators
- Overall Metrics: Year-over-Year Revenue Increase
- For DSP: Growth in Branded Searches, New-to-Brand Customer and Order Frequency
- Sponsored Ads: News-to-Brand eCPP and Advertising Cost of Sale (ACoS)
Amazon DSP Advertisements - August 2020
RESULT: In 2019, the year-over-year (YOY) growth was impressive, reaching 95.78%. This positive trend continued into 2020, with the year-to-date (YTD) figures showing a substantial YOY growth of 86.85%
GOAL: Increase overall brand lift, awareness, traffic, leads, and sales
Tactics:
Paid Media
(Social & Search)
Organic Social Media
Search Engine
Optimization (SEO)
Content
Marketing
Proven Methods: Amazon Advertising
Current Methods: SEO, PPC, and Email Marketing
New Methods: Comprehensive Digital Strategy for Upper and Middle Funnel Engagement – Combining Paid Media, SEO, Social Media Optimization and Affiliate Marketing
Resources
Unique and curated content tailored for different funnel stages in the form of images, video & articles.
Evaluation
Continuously assessing and optimizing campaigns by analyzing key metrics from the various tactics we implemented.
Theorie
Formulated to affirm the thesis that the ceremony of self-care could be free from compromise, THEORIE is the masterful alchemy a beauty brand could be. They create extraordinary formulas, tools and hair care collections using the most powerful combination of nature and technology. WASP designed and optimized Your Theorie’s Amazon Store to allow them to showcase their brand and products in a multipage, immersive shopping experience.
Sedu
To continue SEDU’s effort in increasing sales and building their loyal customer base, WASP recommended enhancing the brand with an Amazon storefront. Compelling imagery, in-trend layouts and Amazon search-optimized content were utilized while constantly celebrating their brand elements. Their Amazon Store Pages offered a curated display of their catalog; and fulfilled their objective to find presence on the ever-expanding Amazon Marketplace.
