Our digital strategy can be ineffective without a focus on user interaction and experience. The text, images, infographics, and overall design of your site must work harmoniously to effectively communicate your message to online visitors. We specialize in translating your vision into both digital and physical formats, ensuring they complement your online marketing campaigns, rather than hinder them.
Graphic Design
Wasp’s team of graphic designers epitomizes the balance between creativity and practicality, delivering high graphic design quality work under strict deadlines.
When marketing to consumers either offline or online, the implementation of colors, shapes, and various other aesthetic values is of utmost importance. This is particularly true when it comes to the ultimate visual medium: The internet. Proper graphic design can influence more interaction with your site, and ultimately, more conversions.
UX Design
WASP’s team of UI and UX designers is dedicated to refining the customer experience, ensuring a smooth and intuitive browsing journey. To achieve optimal engagement, they meticulously consider digital ergonomics to foster meaningful interactions, enhancing the usability of your site and accelerating consumer acceptance and preference.
A successful User Experience (UX) Design, viewed through the lens of online marketing, propels your brand beyond its elements, creating a cohesive and compelling identity. The foundational principles of UX are rooted in the organization, functionality, and usability of your website, ensuring that it not only meets the needs of your customers but also offers an efficient and engaging interaction.
Consequence
The WASP agency revolutionized Consequence’s website, elevating interactivity and user engagement. They streamlined navigation, implemented dynamic content displays, and optimized ad visibility. Custom modules and integrations with partners further enhanced the user experience, resulting in a highly interactive and effective platform.
- The current COS mega menu is intuitive and we offer multiple filters so the user sees exactly what they want to see. Therefore vertices get their own menu as it is the true essence of the brand
- Trending Bar has trending articles or tags, and it changes as we move to different genres
- They never had ads on AMP, now they are present
- We can additionally monetize this section of the site, bringing in traffic from Google as well
- We built a unified ad system for the site with various integrated partners like Prebid and Amazon A9 and GAM
- We created custom native ads which also ties into the unified ad system and it allows for the ads to show up on relevant pages, this way the ads are targeting to a meaningful audience
- All the ads are viewable and will only load when the user scrolls to that position on the page
- Maximizing viewability and CPM
One of the goals of building the new site was to significantly reduce response times.
- We introduced custom functionality that incorporated the look and feel of the old site
- Improvements include …
- One of the interesting ways we achieved this is by a feature toggle where we are able to test and measure user experience before making the feature available to a larger audience
- Ongoing process as Google keeps changing their algorithms and measures
- High CLS according to Google Page speed metrics, this was one of the primary concerns during the design of the new website
- CLS is zero, which the best that is can be
- Custom search functionality that allows the user to search in all sections of the website and present it intuitively.
- Cover Story Module: Custom page builder with various interactive widgets to pick and choose from to match the theme of the featured artist.
- Web Stories : Publish web stories in IG/TikTok format.
- Localized Content: Populate all local content on the site based on geo location
- Features/Lists Module: Allows to create top 100/500 search optimized lists with unique links for improved discovery and yield.
- We have various integrations with different ticketing partners, content partners and analytics, ads partners
- We have our own custom ads that integrate with different partners which we target via GAM
- Integration with Encore, our media publishing platform
Modern Drummer
WASP Mobile revamped Modern Drummer’s website for a more interactive and user-friendly experience, optimizing navigation, enhancing browsing features, improving catalog usability, implementing a dynamic advertising system, and optimizing backend infrastructure for efficiency. Paid subscribers benefited from a seamless and engaging online platform that offers a rich and immersive experience for Modern Drummer contentworldwide.
The My Account customer portal underwent a complete redevelopment and redesign, offering a more aesthetically pleasing and streamlined navigation experience throughout the membership area. This includes:
- Latest Issue Access
- Features (Hall Of Fame): Custom modules for the Modern Drummer Readers’ Poll
- Previous Issues browsing
- Featured Products display
- Rewards and Point Redemption section
Enhanced Magazine Browsing Experience: An enhanced Modern Drummer Magazine with intuitive browsing and improved features that would let fans experience their favorite content pieces with seamless navigation, enhanced readability, and interactive engagement.
- Browse By Year for all issues since 1978
- Introduction of Table Of Contents
- Immersive Full-Screen Reading Experience
- Improved Magazine Layout and Branding
- First 30-day option to download PDFs
- Enhanced navigation and discovery, organized by year for 45 years of content accessibility
- Intuitive menu navigation leading to relevant content
- Related content suggestions such as products, lessons, and past issues on each drummer’s page
- Enhanced artist discovery and subscription-based content interlinking with the magazine archive
- Improved shop categories and product categorization
- WASP implemented a robust and inclusive Advertising ecosystem for both direct and programmatic ads
- We also developed uniform and non-intrusive advertising units for an engaging experience
- Our efforts lead to maximizing viewability, supply, and yield.
- We reduced the number of plug-ins from 163 to less than 60, keeping only the relevant ones
- Updating the code resulted in lower infrastructure resource requirements and cost savings on hosting and licensing
- We also reduced response times significantly
- The website is code-certified and hosted by WordPress VIP.
