The Objective
Consequence is positioned as a truly independent voice in music and entertainment. In a space full of giant conglomerates, Consequence is the cool, “first to discover the best new thing” platform. They also pride themselves on being unpretentious and approachable, they don’t talk down to our audience, they are conversational and even informal at times. Their new look hopes to reflect that we’ve grown up as a brand, become a bit more refined, while still maintaining their indie spirit and passion for music and entertainment.
The Process
Phase I
Set up a brand manual for Consequence Media which should be able to flow into Consequence and other brands. The brand visual should be based on POP culture/youth focused keeping in mind the secondary source of customer acquisition is social media channels. The brand guideline should also be flexible enough to incorporate different aspects of parent.
Phase II
Derive guidelines from Consequence Media and define a sub-brand manual specific for Consequence and positioning it at par with other publishers in the market and across the web. The brand guideline should also be flexible enough to support physical merchandise or maybe digital/physical magazine/events in future.
Phase III
Pre-built recipes for success.
Use workflows and drip campaigns to save time.
Personalized expereinces across channels. Reach people where they are.
Deliver free offers and collect contact information. Find your most engaged leads.
The End Product
Each individual vertical (that’s Music, Film, TV, Heavy, Podcasts, and Video) now had its own dedicated channel.
Video and podcasts, have also been given their own distinct layouts. It’s now easier than ever to find the latest episodes of your favorite video or podcast series.
Consequence provides a comprehensive weekly roundup of the most recent developments in music, film, TV, and pop culture. Readers can anticipate engaging video series that will keep them informed about the week’s major news stories, enhancing their ability to participate in lively discussions with friends over the weekend. The design approach for this weekly series was carefully crafted to captivate and popularize the content format, aligning seamlessly with the vibrant aesthetic of the brand’s visuals.