close
  • Home
  • Company
    • Our Team
    • News & Press Releases
    • FAQ
  • Services
    • Mobile
      • Mobile App Development
      • Mobile Web Development
      • Mobile Marketing
      • App Cost Calculator
    • Web
      • Website/UI Design
      • UX Design
      • eCommerce
      • Content Management System
    • Marketing
      • Search Engine Optimization
      • Pay Per Click
      • Social Media Management
      • Content Marketing
      • Online Reputation
      • Website Analysis Tool
    • Media
      • Content Monetization
      • Graphic Design
      • Video Production
  • Case Studies
  • Process
  • Careers
    • JavaScript Framework Developer
    • Senior PHP Developer
    • Senior WordPress Developer
  • Blog
  • Contact Us
WASPWASP
  • Menu
  • Home
  • Company
    • Our Team
    • News & Press Releases
    • FAQ
  • Services
    • Mobile
      • Mobile App Development
      • Mobile Web Development
      • Mobile Marketing
      • App Cost Calculator
    • Web
      • Website/UI Design
      • UX Design
      • eCommerce
      • Content Management System
    • Marketing
      • Search Engine Optimization
      • Pay Per Click
      • Social Media Management
      • Content Marketing
      • Online Reputation
      • Website Analysis Tool
    • Media
      • Content Monetization
      • Graphic Design
      • Video Production
  • Case Studies
  • Process
  • Careers
    • JavaScript Framework Developer
    • Senior PHP Developer
    • Senior WordPress Developer
  • Blog
  • Contact Us

Local Search Directories Take Flight With Pigeon Update

By Chandra Gupta,

July 29, 2014
WASP explains Google's new Pigeon algorithm
Late last week, Google sneakily let loose another algorithm update…One that was significant enough that many feel it warrants a new “P” -based animal title: Pigeon. Initial impressions are that this update will affect local retail searches and local directories.

WASP explains Google's new Pigeon algorithmAs those who live, work, and play anywhere near large metropolitan areas already know, pigeons are the unofficial mascot of the concrete jungle. Naturally, a change focused on local business searches would be christened after our fine feathered friends. However, just as it’s namesake, this update could prove to be a nuisance for some.

How many times have you whipped out your smartphone to search for a restaurant, hotel, or retail chain while out and about? Do you prefer results from well-known public review sites like Yelp! and UrbanSpoon, or do you seek out individual websites?

If you favor the former, this update has the potential to make your life much easier. It appears that large local directories are being rewarded with prime real estate at the top of results pages. If your business boasts a sterling online reputation, you’re in luck. However, those without any presence in local directories will more than likely suffer from a drop in ranking. This means your SEO efforts will require an even more intense effort in order to capture search traffic. So what can you do?

Google's Pigeon update may drop local businesses

Don’t let this happen to your website…

Start by soliciting reviews. Provide a link to one of the larger directories, and share it across your social media accounts. Upon any transaction, encourage employees to ask customers to leave a positive rating on a relevant site. Finally, be certain your SEO strategy is up to date by contacting WASP for a free analysis. Consider our services an enclosed garage, perfect for storing your freshly washed and waxed website in.

 
We’ll help protect you from any Pigeon “droppings.”

 2,971 total views,  2 views today

Post navigation

← PreviousA Weird Al-pproach To Marketing
NextGoogle Updates on Authorship Photos →

Leave a Reply Cancel reply

Your email address will not be published.

Archives

  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • December 2013
  • November 2013

Meta

  • Log in
Request a Free Quote

Tell us about your project

If you're ready to generate some buzz for your idea or brand, send us a message now!


WASP
Digital Marketing, Mobile Apps, SMS Campaigns, Web Development Company

4.9/5 7 user ratings
5301 N Federal Hwy, Suite 150,
Boca Raton, Florida, 33487, USA

800-516-3591

https://waspmobile.com

Recent Posts

  • How To Use GIFs in Your Digital Marketing Strategy July 25, 2016
  • Snapchat’s Yellow Paint Is Seeping Faster Than Ever: 5 Ways to Let Your Brand Dazzle Through This App! June 17, 2016
  • Tips For Pinning After Pinterest’s Latest Algorithm Update June 6, 2016
Facebook Twitter Google+ RSS Pinterest

Rotating Tweets

Now that's why sharing informative content is extremely important! #FirdayFact #FactFriday pic.twitter.com/LQSX8FMzzA

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

"How Mobile, Voice & Social Are Changing SEO" #seo #mobilemonday ow.ly/lmDA304lLNG

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

#Onlinereviews are proving to be more influential than recommendations from friends or celebrities #ecommerce pic.twitter.com/3gdCcsSiE6

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

#FactFriday Product review videos can boost your sales multi-fold! pic.twitter.com/HKXVXriLRW

About 6 years ago from WASP MOBILE's Twitter via Twitter for Android

Promoting a product? You need to be on @YouTube! #factfriday #productreviews #digitalmarketingstats pic.twitter.com/gvtpzjN40h

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

© WASP · 2022· All rights reserved · Privacy Policy
Posting....