Late last week, Google sneakily let loose another algorithm update…One that was significant enough that many feel it warrants a new “P” -based animal title: Pigeon. Initial impressions are that this update will affect local retail searches and local directories.
As those who live, work, and play anywhere near large metropolitan areas already know, pigeons are the unofficial mascot of the concrete jungle. Naturally, a change focused on local business searches would be christened after our fine feathered friends. However, just as it’s namesake, this update could prove to be a nuisance for some.
How many times have you whipped out your smartphone to search for a restaurant, hotel, or retail chain while out and about? Do you prefer results from well-known public review sites like Yelp! and UrbanSpoon, or do you seek out individual websites?
If you favor the former, this update has the potential to make your life much easier. It appears that large local directories are being rewarded with prime real estate at the top of results pages. If your business boasts a sterling online reputation, you’re in luck. However, those without any presence in local directories will more than likely suffer from a drop in ranking. This means your SEO efforts will require an even more intense effort in order to capture search traffic. So what can you do?
Start by soliciting reviews. Provide a link to one of the larger directories, and share it across your social media accounts. Upon any transaction, encourage employees to ask customers to leave a positive rating on a relevant site. Finally, be certain your SEO strategy is up to date by contacting WASP for a free analysis. Consider our services an enclosed garage, perfect for storing your freshly washed and waxed website in.
We’ll help protect you from any Pigeon “droppings.”