Common Mistakes Small Businesses Make In Web Design & Development

A website is a necessary component in a business’ marketing plan. Small business can especially benefit from using a website as a marketing tool because it gives viewers, who are travelling to a site for a specific reason or a niche service or product, the information they are searching for. Unfortunately though, if a website is improperly designed and results in a poor user experience, you face the potential of visitors leaving the site and possibly sharing negative information about their experience.

Whether or not you hire a web design company to help polish and increase your online presence, prevent a decrease in visitors and revenue by avoiding these common mistakes small business owners make during web development.

Neglecting Your Audience During Design

One of the keys to a successful website is determining who its target audience is and designing a site around their preferences. Do research on your website’s audience prior to design and development in order to create a site with features and elements tailored to them. A small business will build more relationships and generate leads for sales by taking the consumer’s interests and habits into account.

Neglecting SEO During Design

A frequent mistake small businesses make is neglecting to implement SEO functions when their sites are created. Since most businesses are not professionals in SEO, a web design company will have knowledge in more than just the creation of your site to get your small business noticed through SEO techniques including keyword placement and structure of your site. Other SEO techniques include building a responsive site that can adapt to any device, and avoiding Adobe Flash for website development because it is not SEO friendly. Flash movies present code that is difficult for a search engine robot to crawl and understand. The platform takes away the ability to increase organic traffic through the text in flash that is structured differently than HTML.

Over-complicating Your Design

In a lot of cases small business are niche companies with unique products or services to offer consumers. It is easy to get caught up in creating a flashy website with an overabundance of elements, but it usually deters visitors who are coming to your website with a goal in mind. Make it easy for visitors to find the information they are looking for so they will keep coming back to your website.

WASP is a web design company with the skills and experience to design, develop and market websites for not only small businesses, but business of any size and in any sector. We can help you avoid the common pitfalls of web design. Contact us now at info@waspmobile.com or at 1-800-516-3591 in order to help you create and manage a successful web presence for any business through a dynamic and purposeful website.