You’re a small business and you’ve established a great branding strategy for yourself. Your social media channels are successfully engaging with your target audience. Friends and clients are probably recommending your brand to each other. But thanks to Facebook’s new policies, they may not be able to find your posts in their news feed until and unless you promote them every day, which in turn means hike in your budgets to reach out to people. But imagine if your website was as cool as your social media presence, in fact so good that people recommend it to their friends as a must visit. Not only will you establish your brand easily but also drive more traffic to your URL. This traffic can be later leveraged to convert leads. Not only will your clientele love visiting your website, but your SEO rankings could go up as result of the higher traffic.
Some pointers to ensure your website development process works wonders for you –
Clarity and Ease of Use
Make sure your website clearly defines your brand and communicates what you intend your client to understand. It should be easily navigable and clearly understood.
Visuals Beat Text
Nobody wants to spend hours reading text on their computer. Visuals speak louder than words. Employ rich graphics and bright visuals to extend your branding strategy. Infographic work great with many people as they communicate your business info as well as spread important information.
Responsive Sites Get More Responses
With mobile being the favourite platform for all clientele, make sure your website looks good on every mobile platform and is fairly reachable to mobile users as well.
With the above ideas in mind, I’m sure you’ll realize the importance of a good looking, visually rich, easily navigable website for every business.
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