By now you must have definitely heard of the phenomenon known as the ‘Mobile First Approach’. Well if you haven’t, here’s an explanation in simple terms – it is an approach that places emphasis on responsive web design. Responsive web design is a method of design which aims to provide an optimal viewing experience across a wide range of devices, from desktop computers to mobile phones. So, if a user is accessing your website from the phone, they don’t have to struggle with misplaced tabs and disproportionate navigation. Designing for the smaller screen first – and then working your way towards larger screens – that’s the core essence of the Mobile First Approach.
WHY is it so important?
So why is this approach so important? And what are the advantages of incorporating it? Firstly, let’s look at the increasing popularity of mobile devices. According to SmartInsights, 1.68 billion global social accounts are accessed by mobile users and 80% of internet users browse using their mobile devices. What business would risk missing out on such a huge chunk of visibility? Added to the above, the world’s top search engine, Google, has come up with a mobile friendly ranking for websites. So, be prepared to loose SEO ranking if your website is not mobile friendly.
HOW can it help your business?
Using a Mobile First approach helps to prioritize content, because when your consumers are browsing on a smaller screen, you want them to first see what’s most important. This also results in saving time and resources. Also, a responsive website is more economical when compared to mobile app development. Having a responsive design also leads to a unified marketing approach, which, when combined with your SEO efforts, can save a lot of time as opposed to having individual marketing campaigns between your websites and mobile apps. Simply put, a mobile first approach for your business has the advantage of reaching out to more people efficiently.
WHERE can I get more information on this?
Well, start by contacting us for a free consultation and expert digital advice in making your business mobile friendly, and we’ll take it from there.