While creating great content is a necessity, and one of the first steps of any digital marketing campaign, people aren’t going to start visiting your site just because the material you produce is high-quality. You have to make yourself visible to your followers and apply various SEO techniques to makes them want to consume your content. Doing so will help you establish a relationship with your customers before turning your leads into sales and future referrals.
The best SEO companies will employ a range of tactics designed to improve your rankings, but in time more advanced strategies will need to be implemented to further set a business a part from the rest of the industry pack. The importance of SEO cannot be overlooked by any size business and the following progressive techniques, when integrated with various components of a marketing campaign, have the potential to increase a website’s traffic, expand an audience to reach new customers, and improve a business’ ranking on search engine result pages.
Crawl Your Site
One of the most effective ways to gain perspective on your site’s status as well as insight into what exactly needs to be improved, crawl your site using a free or paid tool available online. These tools go over every inch of a site and validates your HTML/XHTML, CSS, accessibility, etc., and it also checks for dead links. The crawler tells you what needs to be fixed in order to produce noticeable improvements in a business’ SEO efforts.
Expand Social Media Reach
While in most cases it is beneficial for businesses to focus their social media efforts between a few sites that drive the most traffic for their company, that doesn’t mean Facebook, Twitter and Instagram have to be your only avenues. StumbleUpon, Pinterest, Tumblr and LinkedIn are some other great options that can help improve rankings, and their specialized niches may be more beneficial to your business than other traditional mediums. The best SEO companies have knowledge and experience dealing with multiple different platforms.
Don’t Forget About Synonyms
The keywords and phrases used in your content can lead to the right results being produced in a search – which is why emphasis must be placed on the words in phrases utilized in content in order to provide search engines with clues related to what the content is about without ending up stuffing in your keywords. Fortunately, synonyms and variances of words and phrases allows search engines to match results to queries – even if it is using other words than what’s in your content.