While the verdict may still be out on the correct pronunciation, GIFs are here to stay. Is it pronounced with a “j” like the peanut butter company or with a hard G? These are the questions that keep digital marketers up
“Where’s your will to be weird?”- Jim Morrison Evan Speigel and Bobby Murphy took this quite literally while coming up with an idea for their final project at college! And, just like that Snapchat was ideated when one of them thought that
If you are an avid user of Pinterest for Business then you may have heard about or even noticed a few changes to the massively-popular platform known for moms and millennials. In order to provide a more seamless experience for
Do you have a problem understanding Google vs. Facebook advertising? Here’s an analogy that can help you better comprehend the two diverse platforms - Picture this: You’re at an airport waiting to board your next flight but there is a delay. There is
Most people have a love-hate relationship with push notifications. They HATE being bombarded with annoying messages at all hours of the day and night that offer no real value, but LOVE when those messages come with a coupon code. According to
Web design and development is the digital soul of your brand. Your website is the easiest medium for consumers to reach you. While they say "Don't judge a book by its cover", it definitely doesn't seem to apply in this scenario. The
The best way to connect with your target audience is to communicate with them on their level. For brands and mobile marketers looking to capitalize on those labeled as millennials and generation Z, this means mastering the art of speaking emoji. With
According to the University of Alabama at Birmingham's Online Master in Management Information Systems, it is estimated that by 2017, the mobile app market will be an industry worth $77 billion. The use of smartphones is growing further day by day.
The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.
Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –