It’s an obvious fact that mobile devices are taking over the digital market, and there are no signs of the trend slowing down. As more and more people are becoming continuously connected through their smartphones and tablets, brands and digital marketing agencies are developing strategies to reach consumers and increase engagement through these devices. Mobile technology has had a profound impact on the industry in the past few years, including how users gather information and connect with brands. Adapting campaign ideas to these new mediums is a necessity to survive and thrive in the digital space. The following are digital marketing strategies focused on a mobile-first approach that every business should be implementing.
Optimize Emails
Various marketers and digital marketing agencies have started to see a potential in optimizing emails for mobile. An increasing amount of people are accessing their email accounts using their smartphones and devices, yet most emails are not designed to be mobile-friendly. This results in the user having to switch to a desktop to properly view an email or be subjected to a lot of pinching and zooming. People who can easily read emails from their mobile devices will be more likely to remain a subscriber on your email list because of the ease associated with a responsive email.
Increase Paid Search
Google has recently begun ranking mobile-friendly websites higher in their paid search results. The search engine has also been working towards aligning the ads that appear on the result pages with mobile-device requirements, making them much more mobile-user friendly and engaging. This will increase advertisers use of paid search because it is appealing to the mass of people accessing and utilizing search engines through their smartphones and tablets.
Integration
In order for companies to get the most out of a mobile-first campaign, all of their strategies must be integrated with back-end data and analytics. To achieve the goal of engaging users, your mobile efforts – including app and responsive website – need to always be focused on user experience (UX). The analytics and data gathered will provide insight into user preferences and habits to streamline the campaign in providing a seamless mobile experience.
WASP is a digital marketing agency that employs a team effort through every strategy implemented when creating a mobile-first campaign. For more information on a mobile-first approach, or any of our other digital marketing services, call us now at 800-516-3591.