Category Archives: Content Marketing

Imagine the world is coming to an end and you are presented the one-in-a-billion opportunity to share one last post before the internet is dead. What would it be?

Would you post a selfie, a video of your pet cat, or a dubsmash? Or would your content marketing training win out, leaving you to talk about your brand one last time?

Guaranteed the last post on the internet would get the highest engagement rate ever, I’m sure you’d share something extremely personal rather than talk about your brand or brag about a product. That’s exactly the idea behind sharing exciting Social Media content.

The idea is, before every post, to ask ourselves whether we’re being engaging, appealing, and whether our target audience will want to share it.

Amidst the ever growing ocean of content, marketers can choose to make less valuable, less engaging content regularly; or publish a single post each month that is extremely engaging and valuable. If you select the latter option, the doomsday post scenario is perfect for you.

Over the past 5 months, WASP has had the pleasure of working with an online publisher unlike any other. TravelingMom is an influential and powerful network comprised of 60+ travel writers who specialize in every aspect of family travel. What makes this network so uncommon is a shared goal amongst every member: to advise and help fellow mothers and families planning the ultimate vacation!

However, implementing a digital marketing strategy with a focus on traffic growth has proven to be a challenge for TravelingMom. Corralling the efforts of over 60 extremely busy contributors is no small task; which is where we came in!

Let’s assume that you’re familiar with the term “content marketing.” It was probably introduced to you sometime in the past 12 – 24 months by a young Millennial with a 5 O’clock shadow, skinny khakis, and a job title that didn’t exist 10 years ago. Let’s also assume that you took the kid somewhat seriously, and are aware that your company must get better at “content marketing” in order to entice a larger audience, become popular enough to “go viral,” and – in theory – make more money.

Congratulations; you know about as much as probably every other brand in your industry when it comes to this practice. Unfortunately, everything you thought you knew about content marketing…is wrong. The good news though, is that a more full understanding should help you achieve the results you’re after – and maybe even inspire a #hashtag!