Sleep Better. Live Better
#1 Sleep Doctor Recommended
WASP deployed an omni-channel marketing approach to sales that focus on providing seamless customer experience whether the end user is shopping online from a mobile device, laptop or in a brick and mortar store. We were able to accomplish this with some of the following tactics and strategy.
Tactics & Strategy
- Align our digital media buys (search and social) closely with the traditional TV and Radio buys
- Launch Hyper local publisher campaigns and geo fenced campaigns to drive awareness and push promotional offers at near by retailers
- Dedicated landing pages and store locator pages were developed to streamline this purchase path to retail (.com or foot traffic)
- Content Marketing strategies to improve organic search dominance.
- Cross Channel Influencer Marketing
WASP enabled the collaboration between Dr. Shannon and REMfresh. Dr. Shannon, like sleep experts worldwide, prioritizes 7-8 hours of sleep each night to function optimally.
Enhanced store locator pages to drive search results for all brands + retail related keywords.
Sponsored product campaigns and list management for retailers such as Target and Walmart.
Client Road Map
Technologies Used
Martech
- Email Marketing & Automations - Active Campaign
- B2B Sales CRM - HubSpot
- Website CMS - WordPress
- ECommerce - WooCommerce
Custom Development
- 3PL Warehouse Order Fulfillment
- Geo Store Locator
- Google Data Studio
- Custom Theme Development
- Sleep Quiz
Marketing & Advertising Platforms
- Google Adwords
- Microsoft Ads
- Facebook Ads
- Amazon Sponsored Brands
- Amazon Sponsored Products
- Amazon Branded Store and Enhanced (A+) Content
- Amazon FBA, Inventory and Account Management
- Amazon DSP Program
- Target Retail Ad Networks
- Criteo DSP Program
Custom Development
- 3PL Warehouse Order Fulfillment
- Geo Store Locator
- Google Data Studio
- Custom Theme Development
- Sleep Quiz
Yearly Sales Growth
100% Increase in Avg YOY in 3 years
Quarterly Sales Growth
- This graph shows the sales growth by quarter on REMfresh®'s Amazon store. While the initial growth in 2018 was 28%, 2019 through 2020 had an average growth of 18.5%.
- We were able to improve total sales by 3x over 3 years and improved the number of units/order by 9%. AOV went from $50 to $75 by introducing bundle packs for higher value items.
Search Performance
Amazon DSP Ads
Audience Targeting
Healthy Lifestyle
KPIs
Primary: Unique Reach
Secondary: NTB Customers
Audience Targeting
Viewers of related ASINs & category audience (i.e. IM – Sleeping & Snoring etc)
KPIs
Primary: eCPDPV/DPVR
Secondary: NTB Customers
Audience Targeting
Viewers of your brands ASINs
KPIs
Primary: ROAS
Secondary: Add to Cart
Audience Targeting
Purchasers of your brands ASINs
KPIs
Primary: ROAS
Secondary: Purchase Frequency
REMfresh at Walmart
