Category Archives: Content Marketing

It’s an obvious fact that mobile devices are taking over the digital market, and there are no signs of the trend slowing down. As more and more people are becoming continuously connected through their smartphones and tablets, brands and digital marketing agencies are developing strategies to reach consumers and increase engagement through these devices. Mobile technology has had a profound impact on the industry in the past few years, including how users gather information and connect with brands. Adapting campaign ideas to these new mediums is a necessity to survive and thrive in the digital space. The following are digital marketing strategies focused on a mobile-first approach that every business should be implementing.

Oreo’s Dunk in the Dark Campaign has had quite an impact on how brand and content marketers use social media during real-time events. The timely and relevant campaign caused brands to feel the need to immediately react to real-time events – even creating “war rooms” prior to known events – in order to be the first to capitalize on a “Dunk in the Dark” moment.

 

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

While it is true that real-time marketing can be a successful venture for some brands – Oreo received 525 million media impressions with its famous tweet – this trend is leading to a plethora of brands getting in on the craze. The results are shoehorned content with a focus more on being released in a timely manner, than expanding brand awareness and providing value to consumers.