Category Archives: Web

Content Marketing, Marketing, Mobile, Web

10 Web Design And Development Trends Of 2016 You Should Keep An Eye On!

Web design and development is the digital soul of your brand. Your website is the easiest medium for consumers to reach you. While they say “Don’t judge a book by its cover”, it definitely doesn’t seem to apply in this scenario. The appearance and the build of your website are what entices the consumer at the first go.

You call the design of you website functional art which engages and retains the consumer. However, this functional art needs constant nurturing and effort to keep it in lieu with the trends of the world. If something is trending, it means that it has grabbed the attention of the consumer already. That’s half the battle won. What follows is how you incorporate these trends into your web development process.

For all those seeking inspiration to integrate 2016 trends in their web development process, here’s everything you need to know about them.

Posted by Chandra Gupta on April 22, 2016

Content Marketing, Marketing, Media, SEO, Social Media Marketing, Web

April Fool’s Day in Digital Marketing: 8 Times We Got Fooled By our Clients

As a Digital Marketing Agency we have been at the receiving end for a lot of memes and jokes on how marketing is just manipulating the audience to purchase products even if they don’t require them. Well, that’s just marketing gone bad.

For us passionate workers though, marketing is much more than that. It’s a mixture of art and science. And, in this creative amalgamation, sometimes we chemists encounter a lot of disasters.

While April Fool’s Day is about disasters and pranking friends and family, on a lighter note, sometimes being part of the Digital Marketing industry also feels like being pranked by a client. And, here are a few funny instances –

Read morePosted by Chandra Gupta on April 1, 2016

Web

Accomplishing Every Clients’ Web Development Goals

We are continuously expanding our portfolio as a MarTech company over here at WASP.

Recently, we have acquired two new clients, The Reel Co. and Hetero Pharmaceuticals, who are interested in growing their businesses via updated web development strategies. However, just because the two companies want the same service, does not mean they will be subjected to the same web development practices and techniques.

Before we go into what we will be doing for each client, a brief overview of their history and objectives will best demonstrate what was necessary for both.

Read morePosted by Chandra Gupta on November 10, 2015

Content Marketing, eCommerce, Marketing, Media, Mobile, SEO, Web

How To Turn Your Rockin’ Content Into Revenue

Content monetization allows businesses and marketers to make the most out of the content they are producing, but since its been an evolving technology in the world of digital advertising it may be beneficial to learn a lesson or two on the subject.

Luckily at WASP, class is in session and the focus of today’s lesson is monetizing content effectively.

Read morePosted by Chandra Gupta on April 2, 2015

Marketing, Media, Mobile, SEO, Web

3 Benefits of Digital Marketing for Small Businesses

If you think Digital Marketing for Small Business doesn’t have the potential to capitalize on the countless benefits of online commerce, you are missing out on a big opportunity to expand your brand and reach even more customers!

The recent and continuous increase of customers consuming information through digital marketing platforms and channels have been the driving force behind the need to capitalize on these mediums. Digital marketing for small businesses has proven to be a convenient and low-cost avenue to take on the road to reach new consumers.

Every sized business – but especially small businesses – can benefit from descending into the world of digital marketing.

Read morePosted by Chandra Gupta on March 12, 2015

Content Marketing, Marketing, Media, Mobile, Web

The Mobile-First Revolution Will Not Be Televised

It’s an obvious fact that mobile devices are taking over the digital market, and there are no signs of the trend slowing down. As more and more people are becoming continuously connected through their smartphones and tablets, brands and digital marketing agencies are developing strategies to reach consumers and increase engagement through these devices. Mobile technology has had a profound impact on the industry in the past few years, including how users gather information and connect with brands. Adapting campaign ideas to these new mediums is a necessity to survive and thrive in the digital space. The following are digital marketing strategies focused on a mobile-first approach that every business should be implementing.

Read morePosted by Chandra Gupta on March 6, 2015

Content Marketing, Marketing, Media, Mobile, Web

#TheDressDebacle: How To Apply Real Time Marketing To Your Small Business

Oreo’s Dunk in the Dark Campaign has had quite an impact on how brand and content marketers use social media during real-time events. The timely and relevant campaign caused brands to feel the need to immediately react to real-time events – even creating “war rooms” prior to known events – in order to be the first to capitalize on a “Dunk in the Dark” moment.

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

While it is true that real-time marketing can be a successful venture for some brands – Oreo received 525 million media impressions with its famous tweet – this trend is leading to a plethora of brands getting in on the craze. The results are shoehorned content with a focus more on being released in a timely manner, than expanding brand awareness and providing value to consumers.

Read morePosted by Chandra Gupta on February 24, 2015