Category Archives: Web

While search engine optimization is known to take some time before results are shown and can be analyzed, it is important for businesses to not wait too long into their campaigns before looking for new techniques to bring some life, and more results, back into the equation. SEO strategies meant to enhance the user’s experience can fall into stagnation if they fail to adapt and evolve to user’s preferences and habits. Utilizing a company like WASP that offers SEO services provides businesses with the opportunity to get new perspective on their campaign in order to revitalize and update it. 

The first thought that might occur to you after reading the headline of this post is that who looks at websites these days? In an age of Facebook Pages and Twitter handles, there’s hardly an audience for a company’s website. Picture this simple scenario now, so that you understand why we’re talking about websites in today’s rapidly growing social media industry where a brand’s official identity becomes their Facebook page.

Despite the fact that a website is essential in any sized business’ marketing strategy, there are still local companies that struggle to create a successful website that can be easily found and utilized by current and new customers. If your business provides local services and products here are a few things to keep in mind in when enhancing your company’s website.