Certified Foot and Ankle Specialists

Dedicated Care for Every Step You Take

South Florida’s Most Comprehensive Care For Lower Extremities

For 15 years, Certified Foot & Ankle Specialists (CFAS) has been offering top-tier lower extremity treatment to patients in South East and West Florida. With a dedicated team of podiatrists, surgeons, and specialists, they are able to provide comprehensive care under one roof. By embracing cutting-edge techniques, they ensure exceptional care. From diagnostics to treatment, everything’s in-house—neurology, pathology, MRI, and more—saving their patients time, and money, and improving results. Since 2017, WASP Mobile has been instrumental in driving Certified Foot and Ankle Specialists’ digital and paid marketing efforts. With each passing year, our support continues to elevate the business’ growth trajectory.

Drive Brand Awareness and Patient Growth Across 19 Convenient Locations

By expanding the practice’s reach and connecting with patients across 19 accessible locations.

Boosting Leads with Targeted and Optimized Search Marketing Strategy

Elevating our paid campaigns and local listings to ensure a steady flow of quality leads.

Crafting a Strong Brand Presence Across All Channels

Our commitment extends to maintaining a positive brand image through engaging social media channels and a user-friendly website.

Delivering Valuable Patient-Centric Content & Experience

Empowering patients with informative and relevant content that addresses their needs and concerns. Our meticulous review gathering process has proven to be highly effective in bolstering the presence and authority of all 19 clinial locations – ensuring patient satisfaction.

Client Agency Road Map

2017-2018

Migration and New Site Development

Grew from 5 to 9 locations
Upgraded phone system
Introduced BPO

2019

East Coast Expansion

Grew from 9 to 11 locations
Content Generation - Brand video, photoshoot, patient testimonials and service based content

2020

COVID 19 - Expansion

Telemedicine was provided
4 New locations were added
Directed and produced TVC wound care content

2021-2022

West Coast Expansion

7 new locations
Designed specific landing pages for ads targeted to West Coast audience

2023

Post COVID

Improved GMB West Coast listings for brand awareness
Initiated SMS re-engagement campaigns
Adopted AI content driven strategies

Why We're Different

Conversion Rate Optimization

WASP Mobile adopts a multifaceted approach that involves understanding patient behavior, analyzing feedback, fostering loyalty, and adapting to technological shifts.

Nurturing leads by employing a full life cycle approach until they convert to patients.
Refining our strategy and iterating our processes based on data insight and feedback feedback.
Analyzing positive and negative reviews to enhance patient satisfaction.
Prioritizing loyalty and personalized communication, so the healthcare practice is able to consistently deliver value.

Interactions with the Call Center

By facilitating weekly interactions, we’re able to drive business process efficiencies. We closely monitor abandoned rates, unveil pain points, and enable strategic adjustments to enhance patient experience. WASP also takes on the vital role of Chief Revenue Officer – where we study competitive landscapes to optimize revenue streams.

Holistic Revenue Strategies
Patient-centric Approaches
Sustainable Growth Practices

CPL, CPP, Conversion Rates

Continuous campaign optimization to reduce CPL when campaign budgets are limited.

Expansion of clinics in the East and West Coast have not impacted Cost Per Patient Acquisition.

Services We Offer

Google My Business and Local Listing Strategy
SEO and Organic Keyword Strategy
Content Marketing
Social Media Design and Marketing
Paid Media Marketing
Website Management, Maintenance, and Design
Online Reputation Management
Original Content Production – Photo and Video
Email and Text Based Automation
Business Data Analysis

Proficiency in EHR

Patient Data Extraction & Transformation
Campaign Automation (Email & SMS)
ROI Analysis and Reporting

Highlights (2017-2023)

PPC Unique Leads and PPC Appt

Unique leads YoY have grown on an average of 50%+. Aggregate growth is 250%+ over 5 years.

The number of scheduled appointments has grown by an average of 30% YoY. Average Monthly Website Users

Average Monthly Website Users

Total Users on the Site: YoY avg growth is 55%+

Our organic interation-to-conversion rate averages 5%, while paid campaigns excel at 30%. These rates surpass median benchmarks for online communication across various channels.

Keywords Ranked: Top 10 keyword rankings have improved 300% increase in 4+ years.

Keyword Overlap

certifiedfoot.com

23.4K

upperlinehealth.com

3.1K

southflpodiatry.com

215

sffac.com

1.6K

Social Media Content

A constant improvement of 10%+ in followers across Instagram and Facebook posts.
User engagement lies anything between 5% and 6% month over month.