Consequence is the missing link between mainstream pop culture and the underground.
Over the past 16 years, the New York-based online publication has accrued a devoted readership in the millions for its reliability, precision, and character with regards to music, television, and film. It’s a voice that wants to pat one’s shoulders, not stand on them.
About Consequence
Consequence (formerly known as Consequence of Sound), the flagship publisher, was built around live music, independent culture, and the ethics surrounding it—DIY, community organization, and inclusivity. For 15 years, Consequence has covered shows, more unknown and rising artists, and more live experiences than anyone else.
In 2023, Consequence has become the largest music publication in North America, with over 9 million monthly readers and a social reach and engagement that outpaces the likes of Billboard, Rolling Stone, and Pitchfork.
Its independent voice connects to the audience—independent thinkers themselves—and allows for authentic communication with both the underground and the mainstream.
- 22,000+ Live Event Reviews
- 150MM Lifetime Views on Live Music Content
- 500,000+ Monthly Clicks on Concert Tickets
- #1 Music Vertical Partner for StubHub and TicketMaster
- Average Viewability >75%
Through The Years
Consequence has always been the cool, “first to discover the best new thing” platform. They also pride themselves on being unpredictable and approachable, they don’t talk down to their audience, they are conversational and even informal at times. They worked with WASP to create a new look for their brand guidelines and website design in the hopes to reflect their growth as a brand. The result was an elevated style guide that did justice to the hip and authentic voice they wanted to share with the community, while still maintaining their indie spirit and passion for music and entertainment.
Mobile App
Challenge
Solution
Consequence 15 Years of
Sound Event Branding
Consequence Shop
Festival Survival Kit
TOMORROW X TOGETHER
Cover Story Collector's Box
