Consequence is the missing link between mainstream pop culture and the underground.
Over the past 16 years, the New York-based online publication has accrued a devoted readership in the millions for its reliability, precision, and character with regards to music, television, and film. It’s a voice that wants to pat one’s shoulders, not stand on them.
About Consequence
Consequence (formerly known as Consequence of Sound), the flagship publisher, was built around live music, independent culture, and the ethics surrounding it—DIY, community organization, and inclusivity. For 15 years, Consequence has covered shows, more unknown and rising artists, and more live experiences than anyone else.
In 2023, Consequence has become the largest music publication in North America, with over 9 million monthly readers and a social reach and engagement that outpaces the likes of Billboard, Rolling Stone, and Pitchfork.
Its independent voice connects to the audience—independent thinkers themselves—and allows for authentic communication with both the underground and the mainstream.
- 22,000+ Live Event Reviews
- 150MM Lifetime Views on Live Music Content
- 500,000+ Monthly Clicks on Concert Tickets
- #1 Music Vertical Partner for StubHub and TicketMaster
- Average Viewability >75%
Through The Years
Consequence has long been a trusted platform for showcasing the best in music and entertainment. Known for their genuine connection with their audience and a strong sense of authenticity, they collaborated with WASP Mobile to refresh their brand guidelines and website design. The project aimed to reflect their evolution as a brand while preserving their indie roots and deep passion for music and culture. The outcome was a polished and dynamic style guide that seamlessly translated into a revamped website, capturing their distinct voice and commitment to their community.
Mobile App
Challenge
Solution
Consequence 15 Years of
Sound Event Branding
Consequence Shop
Festival Survival Kit
TOMORROW X TOGETHER
Cover Story Collector's Box
