Consequence of Sound (COS), although based in Chicago, is the third most popular music review website in the world. COS is the market leader in music festival news, album reviews, and popular artist interviews.
Although their site content was immensely popular, readers had no way to access it away from a desktop computer. With the rapid adoption of smartphones coinciding with COS’s rise in popularity and credibility among music aficionados, the time had come to take their talents mobile.
Utilizing native builds for both Android and iOS devices, WASP developed a mobile app that brought COS’s entire site to the small screens. Festival coverage and the latest uploaded posts and content could be accessed at any time. The app also contained a feature through which users could bookmark their favorite artists and events for instant access to related articles. Currently both apps are being revised, with version 2.0 to be released soon.
Consequence of Sound’s website was entertaining 1.1 million-plus visits every month. The challenge was to increase the revenue stream generated by the ad-based site. COS was in need of a digital strategy that would encourage the number of visits, page views, and the duration of visits to all rise, increasing their ad revenue potential.
Wasp’s strategy was two-pronged:
(1) Increase traffic, and (2) retain users once they landed on the website. A major aspect of the marketing efforts was a focus on social media and an outreach to other industry-related web properties. Articles were also featured in Google News search results. An internal linking strategy was implemented, an emphasis was placed on providing related article features on every page of the site, and the video to text ratio was boosted. Over the course of 12 months, visits jumped by 25%, while page views soared 112%. Average visit duration increased by 20%, and the site-wide bounce-rate fell by 86%.