With the rise of smartphones, the now archaic smiley face made from an assortment of symbols on your keyboard, known as an emoticon, has graduated into a full range of sophisticated-looking emojis that seem to represent every person, place or thing on the planet. Today nearly everyone is using emojis to create more entertaining conversations and personal interactions across every mobile platform. Like every other popular trend, brands are implementing smiley faces, tacos and cats into their digital presence as much as possible – some better than others.
A recent study completed by Appboy found that the use of emojis in digital marketing campaigns has skyrocketed an unbelievable 775% in a one year period. That’s A LOT of emojis.
While some brands have stumbled with the integration of emojis in their mobile marketing initiatives, others have found a lucrative way to express their messages with a combination of concise text and fun pictographs. If you’re thinking about using emojis in mobile marketing, here’s what you need to know first.
Don’t Go Full-Emoji
Perfect for casual conversation, emojis are of often utilized to help communicate a lot of information with as few words as possible. However, this doesn’t mean forgoing words entirely and replacing them with an image is a good practice for mobile marketing. Try only incorporating a few relevant emojis that accurately convey the intended meaning at first to see how your audience responds before making the practice habitual.
Make Brand Feel More Human
Since emojis are a staple of our day to day conversation across our personal text messages and social media platforms, it is obvious why mobile marketers are using the images to make a brand or business feel more human. Brands that show off their individual personalities and voices are more likely to create lasting and trusted connections with their followers, and resonate with their audience on a more personal level.
Integrate into Push Messages
Mobile marketers rely on push notifications to get out important information about a product, promotional campaigns and upcoming sales and discounts. However, constantly sending out mediocre messages is one of the easiest ways to have your app deleted. To curb the monotony of mundane push notifications, mobile marketers have discovered a way to incorporate emojis into their messaging. Not only do these make for eye-catching notifications, it also helps provoke an emotion making it more likely to lead to a sale.
If you’re interested in reaching and resonating with a younger audience, integrating emojis into your messaging is becoming a popular practice for mobile marketers. Since it is such a new strategy, don’t be afraid of experimenting to see if emojis are an effective tool for your brand or business.
