The advent of social media and its various platforms has completely reformed networking as we know it; this isn’t an arguable fact. When it comes to the influence of social media, we tend to classify and categorize major social networks according to size, whether consciously or not. In fact, sheer membership size is precisely why Facebook is such an enormous deal when it comes to marketing, social awareness, or just networking in general.
As you may have noticed however, social media is a monster of many heads today, With Facebook only being one of them. As users expand and test their respective waters, these networks start to become either diluted – or the exact opposite – very controlled and concentrated.
As audiences start to experiment with and actively participate on different platforms, their priorities and requirements of their personal social networking agendas start to emerge and finalize. These changes are especially important to you if you are a business owner trying to harness the power of newsfeeds and tweets in order to communicate your brand’s message. How much time users invest in social media as a whole, how that time is distributed among various platforms, which of those platforms caters specifically to whose interests – all starts to become extremely interesting if you are looking to market to them.
Marketing In A Socially-Acceptable Way
Statistics show that Americans spend an average of 37 minutes each day on social media, more time than any other major Internet activity, including e-mail. One of the first things we look at when assessing social media behavior, is how engaged and interactive users are with the content that is being published across their “network” as a whole. How does one tap into someone’s life and convince them that their product or service will improve their life significantly? This is the ultimate goal of every business attempting to use social networks as a marketing or advertising tool. And they are effective as effective can be.
Social networks have evolved to cater to certain kinds of audiences and are thriving in their respective niches. And it isn’t just the time spent on a home computer, thanks to the proliferation of smart devices, it is accessible everywhere you go.
Social media is truly a multi-device, omnipresent goldmine for marketers.
Here at Wasp, we calculate everything based on just that. Using the intelligence that today’s technology has provided us with along with some of our own, we research the top social networks to fit any client’s perfect audience. We take into account top activities, which sites generate the most traffic in terms of links that are being circulated in these networks, and more. All this is broken up into social media demographics and ways they can be utilized for a global audience. It’s not easy stuff, but is more than worth the time invested.
