In this day and age, the resources needed to unearth the next profitable lead may be dwindling. However, even a minor league budget can lead to major league home runs if allocated effectively. When it comes to online marketing, Google’s AdWords platform is the reigning MVP. So, let’s talk PPC.
“Pay Per Click” advertising is exactly as it sounds: You are only charged for your advertising once a potential customer clicks on your ad. It sounds simple enough, but there are certain things to keep in mind when executing an effective PPC campaign:
AdWords allows you to target your potential audience in extremely specific ways. Age, Gender, and Geographic Location are just the beginning. Unfortunately, time and money are both easily lost when these options are ignored or misused.
For example, if your business operates within the make-up industry, up to half of your campaign’s budget is wasted should you fail discriminate between male and female consumers. If ads for your U.S.-based trade show display company are appearing on computer screens in India, the Geo-targeting is incorrect. Both of these are actual instances that Wasp Mobile has encountered recently, and both are examples of squandered money.
Quality Call To Action
AdWords allows only a limited number of characters available in each ad, as well as guidelines as to what you can and cannot mention. Such limitations require creativity and efficiency when it comes to writing enticing copy for you advertisement. It should go without saying of course, that you also must include your targeted keyword(s). Avoiding lazy, easily ignored content is key to earning the interest and clicks of your customers.
Finally, the landing page you present with your ad should be properly optimized and formatted. Your target keywords, contact form, and client testimonials should all be readily apparent. The page should also be accessible via your customer’s smartphone or tablet. Without this detail, bounce rates from mobile devices tend to skyrocket, meaning your customers are instantly turned off, and clicking away from your product. A landing page directs the visitor to reach out and contact you, or easily access a shopping cart with which to make a purchase.
Contact Wasp Mobile today for in-depth suggestions regarding your own PPC goals and strategies.
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