close
  • Home
  • Company
    • Our Team
    • News & Press Releases
    • FAQ
  • Services
    • Mobile
      • Mobile App Development
      • Mobile Web Development
      • Mobile Marketing
      • App Cost Calculator
    • Web
      • Website/UI Design
      • UX Design
      • eCommerce
      • Content Management System
    • Marketing
      • Search Engine Optimization
      • Pay Per Click
      • Social Media Management
      • Content Marketing
      • Online Reputation
      • Website Analysis Tool
    • Media
      • Content Monetization
      • Graphic Design
      • Video Production
  • Case Studies
  • Process
  • Careers
    • JavaScript Framework Developer
    • Senior PHP Developer
    • Senior WordPress Developer
  • Blog
  • Contact Us
WASPWASP
  • Menu
  • Home
  • Company
    • Our Team
    • News & Press Releases
    • FAQ
  • Services
    • Mobile
      • Mobile App Development
      • Mobile Web Development
      • Mobile Marketing
      • App Cost Calculator
    • Web
      • Website/UI Design
      • UX Design
      • eCommerce
      • Content Management System
    • Marketing
      • Search Engine Optimization
      • Pay Per Click
      • Social Media Management
      • Content Marketing
      • Online Reputation
      • Website Analysis Tool
    • Media
      • Content Monetization
      • Graphic Design
      • Video Production
  • Case Studies
  • Process
  • Careers
    • JavaScript Framework Developer
    • Senior PHP Developer
    • Senior WordPress Developer
  • Blog
  • Contact Us

Which Social Media Platform Is Right For Your Brand?

By Chandra Gupta,

May 28, 2015
which social marketing platform is right for your brand
Recently, I received a message from a good friend asking me to follow the newly-created twitter profile for his Performing Arts Company. Being a Social Media Strategist, the first thought that crossed my mind was “Will a theatre company benefit by being on Twitter?” This compelled me to think further. Hence, the question, “Which social media platform is appropriate for YOUR brand?”

Before we get into further discussion, I want to bust a popular myth – “the more social media profiles I have, the higher my visibility.” This is untrue. One’s visibility won’t necessarily go up just by having more profiles. A single profile, if well managed with good content, can serve the purpose.

Each Social Media Platform offers a different set of features, possibilities, and audience segments. For example, a news channel would benefit more on twitter by updating it with the latest happenings and current affairs on a regular basis. A fashion brand might do better on Pinterest by reaching out to an audience that will have an appreciation for their designs.

How To Choose Your Social Media Platform

Before you make a decision on which platform is right, you need to address these four questions as part of your branding exercise:

  • Type of content you’ll be sharing – Most content performs well on any given platform but there are a few platforms which are meant for a specific type of content. For example, Instagram only allows images, while Vine shares only short loops of videos. While images do well on almost all platforms, the type of images you are sharing should also influence your decision. If you’re going for high resolution photography, Flickr or Google+ would be a good option. If you’re going for infographics, Pinterest is a better option.
  • How frequently you’ll be posting – This is a very important question every brand needs to understand. If you will be sharing time-sensitive updates frequently, Twitter might be apt for you. But if you will be sharing a few updates once or twice every week, Facebook will serve a better purpose.
  • Where is your Target Audience – What kind of an audience are you targeting? Men/Women? What age group? Which profession? Are they more likely to be on LinkedIn or YouTube? Will they be the type to check twitter constantly, or login to their Google+ once every month? The answers to these questions can help further narrow down your choices.
  • Your expectations from a Social Media Campaign – What are your expectations from online campaigns? Do you want to have an online presence or are you simply looking for online conversions? Conversions could range from attaining more followers to generating more traffic or leads for your website, or driving sales. Facebook works great for conversions as it provides a specific ‘Call-To-Action’ button for every page and paid campaign.

In most cases, having a presence on more than one platform definitely helps – but the choice between these platforms is what will determine your social media success. While being on Facebook is a must for every brand because it is the most popular Social Media Platform, choosing an alternate platform using the above methods can help in reaching out to the correct audience!

 4,930 total views,  2 views today

Post navigation

← PreviousHow To Recover Your Site From A Google Penalty With These Helpful Tools
NextSorry, But Great Content Marketing Isn’t What You Think It Is →

One thought on “Which Social Media Platform Is Right For Your Brand?”

  1. Pingback: Which Social Media Networks Are Best For Your Business? We Can Help! - WASP

Leave a Reply Cancel reply

Your email address will not be published.

Archives

  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • December 2013
  • November 2013

Meta

  • Log in
Request a Free Quote

Tell us about your project

If you're ready to generate some buzz for your idea or brand, send us a message now!


WASP
Digital Marketing, Mobile Apps, SMS Campaigns, Web Development Company

4.9/5 7 user ratings
5301 N Federal Hwy, Suite 150,
Boca Raton, Florida, 33487, USA

800-516-3591

https://waspmobile.com

Recent Posts

  • How To Use GIFs in Your Digital Marketing Strategy July 25, 2016
  • Snapchat’s Yellow Paint Is Seeping Faster Than Ever: 5 Ways to Let Your Brand Dazzle Through This App! June 17, 2016
  • Tips For Pinning After Pinterest’s Latest Algorithm Update June 6, 2016
Facebook Twitter Google+ RSS Pinterest

Rotating Tweets

Now that's why sharing informative content is extremely important! #FirdayFact #FactFriday pic.twitter.com/LQSX8FMzzA

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

"How Mobile, Voice & Social Are Changing SEO" #seo #mobilemonday ow.ly/lmDA304lLNG

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

#Onlinereviews are proving to be more influential than recommendations from friends or celebrities #ecommerce pic.twitter.com/3gdCcsSiE6

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

#FactFriday Product review videos can boost your sales multi-fold! pic.twitter.com/HKXVXriLRW

About 6 years ago from WASP MOBILE's Twitter via Twitter for Android

Promoting a product? You need to be on @YouTube! #factfriday #productreviews #digitalmarketingstats pic.twitter.com/gvtpzjN40h

About 6 years ago from WASP MOBILE's Twitter via Hootsuite

© WASP · 2022· All rights reserved · Privacy Policy
Posting....