Now with over 70 million users and an active effort to appeal to younger generations, especially millennials, by focusing on producing and re-pinning high-quality images and videos, it is obvious to see why every business needs to be leveraging Pinterest in their social media campaign.
However, you can’t just wing it when it comes to Pinterest and you need to set the stage to generate a large following and convert traffic into money. Here’s how to optimize a business profile to make your efforts pitch perfect!
Verify Your Business’ Website On Pinterest
One of the first steps of optimizing a business’ Pinterest profile is to verify your business’ website. This is a very simple, yet very effective, step because it shows followers that you are the real deal and not a fake account.
Once you have verified your website, it is time to start creating some boards. Start with six different boards on distinct topics with 10 pins in each that will appeal to your audience, as well as general users. This helps establish your business’ presence and gives you some insight into what kind of content your followers will like.
Leverage Pinterest in Other Places
Make sure your customers and potential audience know you are active on Pinterest by adding a social tag to your website and Email newsletter, and installing the “Pin It” button on any products you offer, as well as any other visual content that would do well on Pinterest.
Focus on Pinning Popular Content
The most popular pins revolve around women’s fashion, DIY ideas, food and drink recipes, and home décor. While it may not be practical for your business to always pin content that falls into the most popular categories, including these types of pins will expand your reach and followers.
Know When to Pin
Create a schedule for pinning that revolves around the most popular types to pin content: Monday through Friday from 2 pm to 4 pm and 8 pm to 1 am ET, as well as Saturday afternoons. Use a tool like Viralwoot to schedule pins in advanced to be sure you are hitting peak pinning times.
Use Keywords On Pinterest
Using the proper keywords in your board and pin descriptions will help your content be more easily found in Pinterest’s search and other search engines like Google, and it lets followers know exactly what the boards and pins are about
Light vs. Dark Pins
Images that are light and bright are much more appealing to the social media platform’s general audience. Try to avoid dark and blurry images where the subject of the photo is hard to see.
Long-form Pins vs. Short-form Pins
Pinterest awards more real estate to long and narrow pins – making them more easily noticed. Make sure your business is pinning and re-pinning long-form pins, and avoiding short and wide pins as much as possible.
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