Gastronomy, fine cutlery, location, and #hashtags.
Paints, a canvas, a masterpiece, and art.
There’s something to this side of the social media world that I’m addicted to. The Explore feature has become my new Wikipedia. It’s enthralling to realize that being seated at one place you are able to break through and visually experience the lifestyle, behavior, and culture of people in any corner of this planet. Photos are definitely more engaging and illustrious than any other forms of branding. The genius of this app – Instagram – is in managing to get past the screen of your phone and see the world. You can see how it nudges curiously for your attention. You can’t help but give in to these illustrative updates.
This unassuming platform will only be five years old this coming October, yet it has already collected a whopping 300 million users. This beats Twitter (which, by the way, is four years older than Instagram)! Something which started off as an image sharing community among a group of college students turned out to be the most engaging social media platform of recent times.
Naturally, it is here that brands are quickly figuring out how to capitalize. Image sharing and picture updates are a part of a more interactive social media marketing strategy, as the consumer is able to directly connect with and visually analyze a product. As more and more brands choose Instagram to market their offerings, the app has begun to broaden its platform to the benefit of businesses and enterprises.
If you have a company page on Facebook, then you must be familiar with data and insights into how your page is performing; things like the number of engagements each post is generating, and a graph of the trends, analytics, and updates. Something similar will soon be launched on Instagram; in fact, a few lucky brands are already able to see this data! Allow me to walk you through the additional information Instagram will generate for your business and how it will be beneficial:
Insights Into Your Page:
Provides a detailed summary of the brand’s outreach, number of engagements and the kind of impressions your brand is leaving on the viewer. As a social media marketing associate, I have been waiting for this feature to be enabled for a long time now. This will prepare you for upcoming campaigns.
Insights Into The Instagram Ad:
Now that we have established how Instagram is more engaging than other social media platforms, to think that a concept of a “paid ad campaign” will soon be launched on the platform is very exciting! This will change the dynamics of your brand. You’ll need to be prepared to embrace more engagement than you might expect.
A Platform For Your Ad:
It’s a known fact that filters contributed heavily to making Instagram a popular platform. Now, picture an ad curated with the help of this array of filters. Are you able to imagine how transformed and visually appealing your ad campaigns will look?
Whether you are granted access to these tools immediately or in the future, you should certainly start exploring more of this app. It’s overwhelming how the tiny image of a camera on your home screen opens up to a platform connecting 300 million people around the globe! “Instagram”- I want to name you as the child prodigy in the world of Social Media!
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