We are continuously expanding our portfolio as a MarTech company over here at WASP.
Recently, we have acquired two new clients, The Reel Co. and Hetero Pharmaceuticals, who are interested in growing their businesses via updated web development strategies. However, just because the two companies want the same service, does not mean they will be subjected to the same web development practices and techniques.
Before we go into what we will be doing for each client, a brief overview of their history and objectives will best demonstrate what was necessary for both.
Background: The Reel Co.
The Reel Co. is a visual content company whose work spans across 6 continents. The goal of the business is to engage followers through content that is visually rich and appealing. The team at The Reel Co. is responsible for creating over 250 videos across a wide range of industries including beauty, auto, food, personal care and lifestyle. A majority of the company’s clients, 90% to be exact, are Fortune 100 companies, and The Reel Co. makes it their priority to customize all content produced to expertly match each clients’ needs.
Background: Hetero Pharmaceuticals
Hetero Pharmaceuticals is one of India’s largest generic pharmaceutical companies, as well as one of the world’s leading producers in anti-retroviral drugs to treat HIV/AIDS. In the 22 years since the company’s inception it has continued to grow and has flourished into a company valued at $900 million. Hetero Pharmaceuticals has an annual turnover of $1.2 billion and employs 15,000 people. You can find Hetero Pharmaceuticals’ products in 120 countries around the world
The Reel Co. Web Development
WASP was given the challenge of strengthening The Reel Co.’s brand image on their website and increasing the conversion rate from a site visit to an information request, all while incorporating their current brand and culture content into the approach.
To do this WASP led in the creation of The Reel Co.’s brand image, and developed a responsive website for desktop, tablet and mobile tablets integrated with JavaScript transitions and high-quality, visually-appealing photography and videos. WASP also designed a flexible framework for the client which allows The Reel Co. to market their brand content, product offerings and messaging within one framework. This led to the front end of the site being developed with HTML5, CSS3, Bootstrap and JQuery. It also includes the CMS framework and elements like Color Options, Typography, Members Accounts, File Sharing Features, Blogs, Etc.
Hetero Pharmaceuticals Web Development
Hetero Pharmaceuticals tasked WASP with the challenge of creating a website that would showcase their products in the most effective way possible. With thousands of products, this was a huge task but one that was necessary to the organization and flow of the website.
We designed a basic content management system for Hetero Pharmaceuticals, and we listed out each and every product offered by the company. Each product contains a contact form in order to connect any inquirers with the Hetero employee in charge of a specific product. WASP was also in charge of designing basic features of the website including the informational pages, as well as a unique drop down menu that features icons to fully demonstrate the website functions to any visitor.
Here at WASP, we know the importance of a strong web presence regardless of business size, and we are always ready to take on clients looking for web design and development services. We have worked with a wide range of industries and can help you take your company’s website to new heights not imagined before. Give us a call at 800-516-3591 for more information on any of the services we offer!