In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
i) “Surrender to what is. Let go of what was. Have faith in what will be” – A simple universal principle that can help you maintain the much needed balance. Forget the past results and move on. Set up your new campaigns, surrender yourself to what has been done in the past and have faith in your efforts. Let the universe set itself in motion to bring you success.
ii) “Knowledge is learning something every day. Wisdom is letting go of something every day” – If you are caught in a marketing mess and feel frustrated about all the clutter of information around you, put everything aside and learn something new. Discover a new tool or explore a new platform. And while you learn something new, discard unneeded and old information in your mind to further free yourself.
iii) “No snow flake ever falls in the wrong place” – A brilliant quote with so much depth! Trust yourself. Every post, every campaign and every engagement has a purpose. There is no such thing as a failed campaign. It is always a learning experience, and often times your worst mistakes lead to the best lessons.
iv) “When the student is ready, the teacher will appear” – With new tools and features being introduced every day on almost every social media platform, it becomes difficult to keep track of everything. When you try to learn everything simultaneously, you often end up being confused and lost. Finding the right guide or blog that will help you understand concepts can be difficult. But don’t be in a hurry. Try to learn one thing at a time. When you are truly ready to absorb new information, your master guide or e-book will definitely appear. So take time and don’t rush to read up all the information at one go.
Apart from the above, as a general principle, learn to trust your work and the efforts you put in. Remember, if things go wrong, just take a deep breath and approach the situation with a calm mind. The solution won’t be far away.
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