Social media has revolutionized marketing and promotional activity undeniably, and unavoidably. These new communication avenues allow businesses to target select audiences or demographics with unheralded accuracy. Hence, it is of vital importance that marketers drastically alter their public relations and marketing strategies to fit the ever-changing ways of social networks today.
The Facebook Behemoth
Social media giant Facebook has almost 1.2 billion active users worldwide, making it an incredibly effective marketing tool. The right social management partner can help determine the exact section of that population that craves a relationship with your business, and harness that potential purchasing power for you. At WaspMobile, we study your business in order to learn who your target market is, what they’re looking for and how your service can fulfill those wants or needs.
However, keeping up with algorithm updates, new ways to increase EdgeRank, and any number of other buzzwords you’ve probably heard, can be a full-time job. For instance, were you aware that Facebook ads are becoming more and more essential to corralling the attention of individuals looking for your product or service within the area you are located? Creating engaging copy and properly using Facebook’s targeting tools can result in more business and exposure, but you’ll have to pay to play. We can work with you to optimize a budget for your goals.
Organically, we utilize creative visual content and links similar to searches that your potential customers may be looking for, and consistently engage in discussions with them and other pages in your niche. Achieving a balance between these methods is the path to success on the World’s largest social network, while still appealing to your specific target market.
The Twitter Conversation
Studies show that the younger generation and most of the educated crowd prefer to receive their news updates from Twitter than from an actual news portal. Twitter has a nearly immediate reach, distributing information to any of its 650 million of its users, making it just as essential to the modern business marketing as Facebook. Once a user decides to “follow” a certain organization or business, that user will automatically be updated with any and all activity that business shares with them. Additionally, if a business corresponds to a specific interest of the potential customer, Twitter itself will suggest the account to him/her. Through extensive research and experience, WaspMobile has attained the ability to tap into Twitter’s available resources in order to help tailor your business’s daily updates to your perfect Twitter user.
The Google Conglomerate
Google+, despite seeming like Facebook’s distant and slow cousin, is a quite an effectual beast. Google has ensured a virtual inescapability of information by tying together every individual’s account that happens to be owned by the internet conglomerate (YouTube, Google+, Gmail, Places, etc.). This makes Google+ an ever-present bulletin board, and the gateway not only to a new social network, but improved search engine results.
Contrary to popular belief, this network sees hundreds of millions of active users, and with no algorithms to work around, all of your content has the potential to reach all of those in your circles. Segmenting content to customized groups is one advantage that Google+ enjoys over the other major social outlets.
With sheer numbers and impressions that each network generates on a daily basis it is hard to keep up with what goes where. This is why all businesses need a social media marketing partner that understands the ins-and-outs of each outlet, and how best to utilize them.
Social networking is the Digital Age’s best marketing tool and to deny your business a powerful online presence and instant accessibility is ill-advised.
WaspMobile can share the methods necessary to become more visible to your virtual customers, and bring their dollars to your doorstep. That’s what we specialize in: Mobile. Media. Marketing.
Contact us today to #GetVisible.