No matter the size, every business has the potential to make mistakes with their digital marketing strategies. Since the world of advertising through digital mediums is still fairly new and it continues to evolve, it may take some time, as well as trial and error, before a business hits measurable success with its campaign. Regardless if a business is revamping current online advertisement methods or starting from scratch, here are some common digital marketing mistakes that should be avoided in order to run the most efficient campaign possible.
Oreo’s Dunk in the Dark Campaign has had quite an impact on how brand and content marketers use social media during real-time events. The timely and relevant campaign caused brands to feel the need to immediately react to real-time events - even creating “war rooms” prior to known events - in order to be the first to capitalize on a “Dunk in the Dark” moment.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
The recently concluded 87th Academy Awards was not just grandeur of honor and recognition for the best of cinematic work but also an opportunity seized by various marketers and brands to leverage on the most popular Hollywood event across the globe. With live tweets and updates, it’s one of the most sought after events on Social Media. There’s a lot to learn from the various mar-tech campaigns that happened during this years’ Oscars.
While search engine optimization is known to take some time before results are shown and can be analyzed, it is important for businesses to not wait too long into their campaigns before looking for new techniques to bring some life, and more results, back into the equation. SEO strategies meant to enhance the user’s experience can fall into stagnation if they fail to adapt and evolve to user’s preferences and habits. Utilizing a company like WASP that offers SEO services provides businesses with the opportunity to get new perspective on their campaign in order to revitalize and update it.
A website is a necessary component in a business’ marketing plan. Small business can especially benefit from using a website as a marketing tool because it gives viewers, who are travelling to a site for a specific reason or a niche service or product, the information they are searching for. Unfortunately though, if a website is improperly designed and results in a poor user experience, you face the potential of visitors leaving the site and possibly sharing negative information about their experience.
Search Engine Optimization, or SEO, isn’t nearly as complicated as it is complex. Not only is SEO about effectively managing the multi-faceted process of improving a website’s search ranking on the top search engines like Google, Yahoo, and Bing; it is arguably the most significant element of any successful strategy in online marketing. Fortunately for you, WASP is a SEO marketing company that has solved the complex “formula” that is Search Engine Optimization by understanding; how search engines function, the various facets of SEO, and how to utilize them successfully. Let me tell you why your website’s SEO needs are better left in the hands of WASP.
If you have considered investing in a PPC campaign earlier but refrained from it, this is the right time to reconsider your decision. Google AdWords is the best investment option for marketing your business. Here’s why:
When it comes to web development and design, there will always been new trends to stay on top off. Web development companies are constantly tweaking and evolving their tactics and techniques when it comes to the creation or revamping of a website in order to keep up with the latest user habits and preferences. The following are the most prominent trends that can be expected throughout the next year.
The first thought that might occur to you after reading the headline of this post is that who looks at websites these days? In an age of Facebook Pages and Twitter handles, there’s hardly an audience for a company’s website. Picture this simple scenario now, so that you understand why we’re talking about websites in today’s rapidly growing social media industry where a brand’s official identity becomes their Facebook page.
The importance of businesses having a mobile application is more prevalent than ever. More and more consumers are searching for and using information found on their smart phones through mobile applications. A mobile application has the ability to provide numerous benefits to nearly any business, yet there are still a wide array of companies who have not yet adopted a strong mobile strategy. Though the mobile app industry is still new and is continuing to develop, the rate at which the market has expanded since its inception attests to the need to be involved with the growing trend of mobile app development. The following information pertains to why a mobile strategy should be included in every business’s marketing plan and should also contain the development and utilization of a mobile app.