// We all must have heard of the classic saying 'Hit the iron when it's hot'. While this line has multiple connotations and references, when it comes to the social media marketing world, there couldn't be a better way of
In this millennial world of creative thinkers, we try too hard to think out of the box, and as often as not, we find ourselves ending up inside the box. Everything you would want to try, or adapt, is already out there! The struggle is real, we get you. We've been there too!
Before I actually speak about Data-Driven Marketing, consider this situation - Imagine you are a painter and you paint straight from your heart. You’ve made several paintings so far and received decent sales in the market. You want to increase
Remember the Season 5 Finale of Game Of Thrones? Of course you do; you were shocked, your jaw dropped, and you shed tears for a hundred shattered pieces of your heart. You cursed each one of the plot writers of GOT and, especially, George R.R. Martin for betraying your loyalty, again. You hated yourself for trusting the scriptwriters; trusting that although they have erased countless characters with a single scratch of their mighty pen, they would – for some odd reason - retain the character we all loved the most: Jon Snow. If you’re as inexorable a follower of Game of Thrones as I am, I bet you wished to read the above headline as “Jon Snow sits on The Wall, ALIVE.” Alas, I’m not George R.R. Martin nor are we writing the plot of Game of Thrones.
As a digital marketing agency, we extend the radar of our courage with every campaign we initiate. We take pride in saying that we are the most adventurous set of people at social gatherings. Oh boy, and aren’t we boisterous about it! From being the digital face of an idea on the social media platform to creating campaigns that reach millions at once, if you don’t call us adventurous you don’t know what adventure in the digital space means! This holds true for any digital marketing agency out there and people who are working out of the box 365 days per year (well, you can deduct a couple of days here and there) to come up with digital solutions for a brand. Wait, here’s the catch: Let me break down the truth to you. Although we are digitally omnipresent and can come off as impregnable, we are not as invincible as we seem. We might not be scared if we were to face a room full of Zombies (might as well tweet about it) but there are things that scare the S^$# out of us! And here they are:
“Roy looked down from the cliffs at the man drawing in the sand. The picture that started to emerge was an extraordinary face. It looked much like a Picasso. Roy lifted his binoculars to his eyes. The man on the beach was Picasso. Roy’s pulse raced. He walked this route every day and he knew that very soon the tide would sweep in and wash away a genuine Picasso original. Somehow, he had to try and save it. But how? Trying to hold back the sea was futile. Nor was there any way to take a cast of the sand. He could run back home for his camera. That would at best preserve a record of the work, not the picture itself. And if he did try this, by the time he got back, the image would probably have been erased by the ocean. Perhaps then he should simply enjoy this private view as long as it lasted. As he stood watching, he didn’t know whether to smile or cry.” Source: The pig that wants to be eaten – 100 experiments for the Armchair Philosopher by Julian Baggini What Roy experienced in the above extract is something we all go through on a regular basis. Whether to record a video of the event or enjoy it live? Whether to take a selfie or just enjoy the view?
The advertising industry has changed drastically over the past century. From print ads to traditional media to social media, we have come a long way in understanding and influencing our audience. With technological advancements and cultural evolution of the world we live in, the style of advertising has changed according to our audiences and their preferences. A brief look at the history of advertising reveals some of the ads that have changed the way we advertise:
Pluto: @milkyway Do you ❤ me? #PlutoFlyBy Mars: @pluto not sure about @milkyway but @earth definitely does. Earth: Oh! Our #newhorizons2015 is already spotting love, I see @pluto. And @jupiter, will you please stop messing with your gasses, dude. Jupiter: Can’t help it, @earth. Pardon, everybody! #badgasday. Congrats @plutoIn the celestial space, 140 million and some odd kilometers away from where we sit, 140 characters transcend the distance and stand as conversation between the planets. IF ONLY these heavenly objects had their own Twitter Accounts!