Luckily in today’s digital age there are more options than ever to spread your message. Just about everyone has seen a silly video or image go viral on Facebook or Twitter, creating thousands of views and comments from a home video or picture that cost absolutely $0.00 to make. That’s Social Media gold! In terms of marketing your business, a combination of a focused strategy and optimized target audience can create priceless online buzz for little to no investment.
Paid Advertising on Social Networks
Facebook Ads and Promoted Tweets have been gaining momentum recently because of changes to Facebook’s algorithms. With paid advertising on social networks businesses now have the ability to not only reach a larger portion of their current fan base, but also those that have never heard of your brand or product before!
As users click “Like,” or “Follow,” they actively tell Facebook, Twitter and other social platforms what they are interested in on a daily basis. These networks allow advertisers to tap into this database of information, determine their ideal audience, and ensure that those consumers are served specifically targeted ads. The potential outcome is higher, more relevant online traffic to your website. They may even decide to “Like” you… now doesn’t that make you feel warm and fuzzy?
Speaking of which, the company behind the Snuggie attributes its phenomenal success to social media: “It was the first product that really went viral, that really went mainstream like that. It was probably the first product that had the advantage of social media really peaking.”
Don’t Sell; Compel!
This of course begs the question, how should your small business build a presence on Facebook or Twitter? Successful online campaigns feature engaging content and a smart posting strategy. Looking to drive up interest right away? Don’t sell; compel. Character space is limited, so an eye-catching headline is essential. Creating a unique hash tagged term on Twitter and blasting it out to your followers can help your business be found in amongst popular trends. Contests, coupons, and other giveaway opportunities catch viral fire quickly, and encourage in-person visits. You know you’re enthusiastic about your business, so communicate that to the general public, and the fervor will spread.
If all this sounds a bit too time-consuming, and you’re not sure where to begin, rest assured that WASP has analyzed and executed many social campaigns for clients looking to capitalize on the growing influence of Social Media. The need for real time report monitoring, generating high quality creative, and constantly measuring the data, requires a trustworthy digital partner that can deliver the results you’re after. We have the experience and creativity necessary to guide a successful social marketing strategy, or create an original one from the ground up. Happy posting!