If you have considered investing in a PPC campaign earlier but refrained from it, this is the right time to reconsider your decision. Google AdWords is the best investment option for marketing your business. Here’s why:
- Every Campaign is Measurable – Pay Per Click lets you track the campaign progress and analyse how it’s benefitting you. Google gives you exclusive data on number of clicks, number of impressions, click through rate, number of conversions etc. Hence, you can measure your return on investment (ROI) and you can also redesign the campaign midway depending on which keywords are more effective.
- The Campaign Reaches Out to Relevant Consumers – Unlike other Social Media promotions, Google AdWords push your ads to relevant people, based on keyword search. Hence, the click through rate would be usually higher compared to other platforms. You can also target people based on their location, mobile behaviour, language etc.
- You Can Remarket Your Ad – The biggest advantage that AdWords offers is Remarketing. Suppose a consumer visits your website but doesn’t make a purchase for some reason. You can remarket your ad to him effectively and reports show that major sales are driven from remarketing Ads.
Hence, if you want online digital marketing to leverage your business, a PPC campaign would be the best to start with.