“Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein When it comes to a digital marketing strategy, is your brand just spinning its wheels? Sometimes we can think we are working towards our
The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused. One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands. Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.
// We all must have heard of the classic saying 'Hit the iron when it's hot'. While this line has multiple connotations and references, when it comes to the social media marketing world, there couldn't be a better way of
In this millennial world of creative thinkers, we try too hard to think out of the box, and as often as not, we find ourselves ending up inside the box. Everything you would want to try, or adapt, is already out there! The struggle is real, we get you. We've been there too!
In a social encounter a couple of weeks ago, I was trying to explain to a not-so-tech-savvy individual about what I do and the digital media world. Like a school teacher explaining 2 + 2 = four, I tried to break down digital marketing into simple compounds. I explained to her about social media marketing, email marketing, re-marketing, Google Adwords [well, first, I had to re-iterate what Google does] whilst carefully not deviating into the intensive sub categories of Digital Marketing. Are you familiar with the feeling of self-appreciation; the feeling that dawns upon you when you realize that you’ve done a brilliant job at a totally alien situation? Well, I was drowned in self-appreciation once my conversation came to an end. I gave a silent pat to myself to have accomplished educating a layman about the digital world and digital marketing. I felt like Hagrid breaking the news to Harry Potter of his enrollment into Hogwarts School of Witchcraft and Wizardry.
Before I actually speak about Data-Driven Marketing, consider this situation - Imagine you are a painter and you paint straight from your heart. You’ve made several paintings so far and received decent sales in the market. You want to increase
SEO or PPC- have you often found it difficult to pick between the two? If you own a small business and the digital marketing world has left you in a maze, don’t worry- you’re not alone. Trying to get the right formula to promote your business online can be quite a challenge. But pause for a moment, we have got something that might interest you- what if we told you that you don’t have to choose?
We are continuously expanding our portfolio as a MarTech company over here at WASP. Recently, we have acquired two new clients, The Reel Co. and Hetero Pharmaceuticals, who are interested in growing their businesses via updated web development strategies. However, just because the two companies want the same service, does not mean they will be subjected to the same web development practices and techniques. Before we go into what we will be doing for each client, a brief overview of their history and objectives will best demonstrate what was necessary for both.
Remember the Season 5 Finale of Game Of Thrones? Of course you do; you were shocked, your jaw dropped, and you shed tears for a hundred shattered pieces of your heart. You cursed each one of the plot writers of GOT and, especially, George R.R. Martin for betraying your loyalty, again. You hated yourself for trusting the scriptwriters; trusting that although they have erased countless characters with a single scratch of their mighty pen, they would – for some odd reason - retain the character we all loved the most: Jon Snow. If you’re as inexorable a follower of Game of Thrones as I am, I bet you wished to read the above headline as “Jon Snow sits on The Wall, ALIVE.” Alas, I’m not George R.R. Martin nor are we writing the plot of Game of Thrones.
As a digital marketing agency, we extend the radar of our courage with every campaign we initiate. We take pride in saying that we are the most adventurous set of people at social gatherings. Oh boy, and aren’t we boisterous about it! From being the digital face of an idea on the social media platform to creating campaigns that reach millions at once, if you don’t call us adventurous you don’t know what adventure in the digital space means! This holds true for any digital marketing agency out there and people who are working out of the box 365 days per year (well, you can deduct a couple of days here and there) to come up with digital solutions for a brand. Wait, here’s the catch: Let me break down the truth to you. Although we are digitally omnipresent and can come off as impregnable, we are not as invincible as we seem. We might not be scared if we were to face a room full of Zombies (might as well tweet about it) but there are things that scare the S^$# out of us! And here they are: