Have you seen the Apple and Google app stores lately? Unless you know what you are looking for it is easy to get lost searching amongst the masses, and with over 1.5 million apps available it is easy to see why.
A spot on the top 25 list is an easy way to dramatically boost downloads and stand out in the crowd. However, obtaining and maintaining a ranking on the coveted list is much easier said than done – unless you have a massive budget or are creating the next new Snapchat.
This is where app development comes in to play. If you want more people to download or purchase your app they need to have a reason why. Whether it’s the function, design, description or user experience, there must be some element in your app that can instantly hook your target audience – and that all starts with development.