WHAT is a Mobile First Approach? By now you must have definitely heard of the phenomenon known as the ‘Mobile First Approach’. Well if you haven’t, here’s an explanation in simple terms – it is an approach that places emphasis on responsive web design. Responsive web design is a method of design which aims to provide an optimal viewing experience across a wide range of devices, from desktop computers to mobile phones. So, if a user is accessing your website from the phone, they don’t have to struggle with misplaced tabs and disproportionate navigation. Designing for the smaller screen first - and then working your way towards larger screens - that’s the core essence of the Mobile First Approach.
Over the past weekend our newest client, Traveling Mom, held a retreat at the Coronado Springs Resort at Walt Disney World in Orlando, Florida. Members of WASP’s team were invited to attend in order to present an updated SEO and content strategy designed to take the property of Traveling Mom to the next level. Not only was the team able to successfully present a new strategy and educate 40+ members of the network of Traveling Moms (T MOMS), we were also given the opportunity to learn more about the newest member of the WASP family and see the massive potential of the property first-hand.
Content monetization allows businesses and marketers to make the most out of the content they are producing, but since its been an evolving technology in the world of digital advertising it may be beneficial to learn a lesson or two on the subject. Luckily at WASP, class is in session and the focus of today’s lesson is monetizing content effectively.
While creating great content is a necessity, and one of the first steps of any digital marketing campaign, people aren’t going to start visiting your site just because the material you produce is high-quality. You have to make yourself visible to your followers and apply various SEO techniques to makes them want to consume your content. Doing so will help you establish a relationship with your customers before turning your leads into sales and future referrals.
We are already a quarter of the way into 2015, and digital marketing trends that many experts predicted before the new year - such as mobile-first approaches surpassing mobile-friendly ones, and a much stronger focus on content - are already unfolding. As business owners and marketers focus their efforts on incorporating high-quality content and mobile technology, they must take care not to ignore a few other trends that deserve consideration. A few of which concern updated email marketing strategies. Many companies are already initiating a budget or increasing their current one in order to fully capitalize on this continuously expanding advertising platform.
Remember Jaden Smith's space suit from the movie After Earth that changes its color depending on body condition? It also allowed Will Smith to talk to his son, track his location, and monitor his physical condition, all from his space ship. Though this suit may seem a bit far-fetched right now, we are slowly and steadily making progress in this direction!
If you think Digital Marketing for Small Business doesn't have the potential to capitalize on the countless benefits of online commerce, you are missing out on a big opportunity to expand your brand and reach even more customers! The recent and continuous increase of customers consuming information through digital marketing platforms and channels have been the driving force behind the need to capitalize on these mediums. Digital marketing for small businesses has proven to be a convenient and low-cost avenue to take on the road to reach new consumers. Every sized business - but especially small businesses - can benefit from descending into the world of digital marketing.
Change is currently upon the SEO industry. Various brands and SEO/Internet marketing companies are in the processes of adapting their digital marketing techniques to further coincide with the transformation being felt throughout the industry. While the basics of SEO don’t usually change all that much year to year – though Google reportedly updates their algorithms between 500 and 600 times annually – it is still important to make minor changes to your business’ online marketing methods and SEO strategy accordingly. The following three trends are the most important aspects of SEO and Internet marketing every company should become acclimated to.
It’s an obvious fact that mobile devices are taking over the digital market, and there are no signs of the trend slowing down. As more and more people are becoming continuously connected through their smartphones and tablets, brands and digital marketing agencies are developing strategies to reach consumers and increase engagement through these devices. Mobile technology has had a profound impact on the industry in the past few years, including how users gather information and connect with brands. Adapting campaign ideas to these new mediums is a necessity to survive and thrive in the digital space. The following are digital marketing strategies focused on a mobile-first approach that every business should be implementing.
Brands that are only concerned with growing a strong social media presence, or only focus their efforts on offline marketing initiatives are completely missing the potential advantages that a combined marketing effort can offer. By taking advantage of only one avenue, your business risks losing a significant amount of engagement, traffic, and potential leads. An integrated approach is necessary in order to conceive and execute a dynamic, successful campaign.