SEO Posts & Features

Marketing, Media, Mobile, PayPerClick, SEO, Social Media Marketing, Wasp Mobile News

All Aboard The On-Board!

What follows is a quick example of WASP’s on-boarding process. Being the tight-knit agency that we are, every time we welcome a new client into our nest, we make sure to take the time to perform what we call “mutual education.” We learn more about you, you learn more about us, and before you know it we’re all gathered around some cocktails by Happy Hour.

Just this past week we were blessed with the opportunity to bring the entire WASP experience to a local firm in need of some internet marketing expertise. They had questions. We had answers. We had questions. They had answers. It’s all part of a necessary step in creating a recipe for SEO success.

Read morePosted by Chandra Gupta on August 21, 2014

Content Marketing, Marketing, SEO, Wasp Mobile News, Web

Google Updates on Authorship Photos

Google’s ultimate objectives are three-fold:

1) Provide the most relevant and trust-worthy search query results.

2) Ensure users find the best, most transparent and well-reviewed information possible.

3) Offer the maximum number of informative results.

Read morePosted by Chandra Gupta on July 31, 2014

Marketing, SEO, Wasp Mobile News, Web

Local Search Directories Take Flight With Pigeon Update

Late last week, Google sneakily let loose another algorithm update…One that was significant enough that many feel it warrants a new “P” -based animal title: Pigeon. Initial impressions are that this update will affect local retail searches and local directories.

Read morePosted by Chandra Gupta on July 29, 2014

Marketing, Media, Mobile, PayPerClick, SEO, Wasp Mobile News, Web

Life Partners

No matter the industry, the smartest businessmen (and women!) understand that a majority of the time, success comes down to relationships.

Working relationships between the buyer and seller, between employees, and between companies are all necessary. The latter is often referred to as a “partnership,” and is loosely thrown around these days. However, every once in a while a true-blue mutually-beneficial partnership opportunity presents itself…and when it comes from one of the top 5 most valuable brands in the world, the WASP team jumped on it faster than the Indiana Pacers’s championship hopes evaporated.

Read morePosted by Chandra Gupta on May 16, 2014

Content Marketing, Marketing, Marketing, SEO, Web

Content Marketing Primer

It’s safe to assume we all know that the “www” pretense in our browser’s bar stands for the “World Wide Web.” Yet, how many of us take the time to truly realize the implications that those three letters represent? When it comes to content marketing, understanding why and how the world is connected to your website is necessary for success; and the key lies in that last little “w.”

Read morePosted by Chandra Gupta on February 18, 2014

Mobile Marketing, SEO, Wasp Mobile News, Web

Catching A Buzz

One of nature’s most popular clichés is the transformation of the unsightly, simple-minded caterpillar into the intricate and ornate butterfly. The transformation represents less an evolution or adaptation, and more a re-birth. From beginning to end, this insect’s life revolves around a change that leaves it nearly unrecognizable.

Read morePosted by Chandra Gupta on November 27, 2013