Traveling Mom

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Founded by Kim Orlando, Traveling Mom is an online publication consisting of more than 65 travel writers who provide a wealth of Mom-to-Mom resources, tips, and advice for family vacation planning in one convenient, trusted destination.

CHALLENGE

TravelingMom boasts a thriving network of dozens of writers, each focusing on a unique niche within the travel industry (National Parks, Military Families, Frequent Flying, etc.) Although, TravelingMom had developed an excellent reputation in the industry and with well known brands like GM and Disney, overall website traffic was stubbornly low and company growth was at a stand still.

WASP was called in to develop a growth strategy that would dramatically increase the total traffic to the site, resolve various technical issues inhibitive to efficiency, and better monetize the content and traffic produced.

SOLUTION

ORGANIC GROWTH

WASP organized a series of live webinars for
the traveling mom writers to train and implement
SEO best practices on all content moving forward.
The SEO sessions were recorded and posted for
future reference, and ongoing support from the
team at WASP was made available. WASP also
implemented strict requirements for outbound
and internal links, keeping more visitors on the
TravelingMom website longer.
Next WASP took an in-depth look at the content
being produced by the network. We increased
production requirements, expanded content topics,
and encouraged more long-form content pieces
in line with Google’s favorable content trends.
Next, we implemented a “shareable” content
strategy to capitalize on the virality of social media.
WASP even dubbed one of our own content writers
the official “Social Media Traveling Mom” to
contribute weekly pieces to increase production
and provide a guide for creating specific
content optimized for social media platforms.

CONTENT
SOCIAL

TravelingMom had a strong social presence on
several major social platforms including Twitter,
Pinterest, & Instagram but not on Facebook, which
often produces the best results for publishers.
WASP put in place an aggressive but targeted Like
campaign, selectively boosted opportune posts,
and helped optimize headlines, photos and preview
texts.
TECHNOLOGY

In order to further grow the traffic to the Traveling
Mom website and social outlets, we needed to
optimize the user experience and flow. We
redesigned the homepage for more effective
navigation, and we restructured the article
categories and tags to make it much easier for
users to find exactly what they were looking for.
We also developed a new design for their weekly
newsletter to attract even more people to the
TravelingMom platforms. By adding Instagram and
social widgets to the website homepage we were
able to increase social followings and
engagement, resulting in an awareness boost for
TravelingMom overall. Finally, we included author
tracking to the website in order to accurately gauge
how many page views each author was generating.

Traveling Mom

CHALLENGE

SOLUTION

RESULTS

225%

6X

Care Hospital

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