The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused. One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands. Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.
// We all must have heard of the classic saying 'Hit the iron when it's hot'. While this line has multiple connotations and references, when it comes to the social media marketing world, there couldn't be a better way of
In this millennial world of creative thinkers, we try too hard to think out of the box, and as often as not, we find ourselves ending up inside the box. Everything you would want to try, or adapt, is already out there! The struggle is real, we get you. We've been there too!
Before I actually speak about Data-Driven Marketing, consider this situation - Imagine you are a painter and you paint straight from your heart. You’ve made several paintings so far and received decent sales in the market. You want to increase
“Roy looked down from the cliffs at the man drawing in the sand. The picture that started to emerge was an extraordinary face. It looked much like a Picasso. Roy lifted his binoculars to his eyes. The man on the beach was Picasso. Roy’s pulse raced. He walked this route every day and he knew that very soon the tide would sweep in and wash away a genuine Picasso original. Somehow, he had to try and save it. But how? Trying to hold back the sea was futile. Nor was there any way to take a cast of the sand. He could run back home for his camera. That would at best preserve a record of the work, not the picture itself. And if he did try this, by the time he got back, the image would probably have been erased by the ocean. Perhaps then he should simply enjoy this private view as long as it lasted. As he stood watching, he didn’t know whether to smile or cry.” Source: The pig that wants to be eaten – 100 experiments for the Armchair Philosopher by Julian Baggini What Roy experienced in the above extract is something we all go through on a regular basis. Whether to record a video of the event or enjoy it live? Whether to take a selfie or just enjoy the view?
Pluto: @milkyway Do you ❤ me? #PlutoFlyBy Mars: @pluto not sure about @milkyway but @earth definitely does. Earth: Oh! Our #newhorizons2015 is already spotting love, I see @pluto. And @jupiter, will you please stop messing with your gasses, dude. Jupiter: Can’t help it, @earth. Pardon, everybody! #badgasday. Congrats @plutoIn the celestial space, 140 million and some odd kilometers away from where we sit, 140 characters transcend the distance and stand as conversation between the planets. IF ONLY these heavenly objects had their own Twitter Accounts!